HD Heads-Up: August 15

TV3’s outrageous ratings fortunes … TV One dispatches Hatch, Match &


MediaWorks reports that not only did the final of The Block NZ: Girls vs Boys win its slot on Sunday but so did its lead-out, the season finale of Westside. The Outrageous Fortune prequel won the 8.30 hour in the four key demographics (25-54, 18-49, 18-39, household shopper with kids) as did The Block (its 13 rating/37.4 share of 25-54s was up on last year’s Villa Wars final) …

Westside averaged a 7.0 rating/21.7 share of the 25-54 demo, which was down slightly on its penultimate episode but still one of its best performance in weeks. After a strong start, the series has suffered 25-54 averages as low as 2.7% and 4.1%. The slumps hit mid-season, when TV2 was double-billing movies that overlapped with its start time. Once TV2 reverted to its 8.30 movie scheduling, Westside’s ratings started to climb again …

Both The Block NZ and Westside will be back next year. TV3’s already announced applications are open for The Block 2017 while NZ On Air has committed up to $6,583,500 for eight more episodes of Westside, which the producers say will be set in 1982 – “the year of the catchphrase Think Big”. NZOA’s also backing TV2’s Filthy Rich for another season of 14 episodes ($6,896,419) …

The Sunday night wins capped one of TV3’s better weeks, with the return of 7 Days and Fail Army winning their Friday night slots in the four core demos (the former averaged a 7.8 rating/29.1 share of 25-54s and the latter, a 4.2 rating/17.6 share). On Thursday, the return of Lost & Found won the 8.30 hour among 25-54s with a 6.0 rating/19.6 share …

Season two of Grand Designs NZ was teased on Sunday’s Block. TV3 has yet to announce when it will premiere but the top-rating season one has sold to six territories, including the UK and Australia (where it’s airing on ABC). The Sydney Morning Herald noted “it’s surprising, really, that it’s taken this long for New Zealand to get their own Grand Designs” — especially when the Aussie version has sold to 34 markets …

Wednesday night ratings woes has prompted TV One to pull another Oz import, Hatch, Match & Dispatch. Last week’s episode averaged only 2.6% of 25-54s and 1.7% of 18-49s opposite the last half-hour of The Block. As of this week, repeats of SCU will air 8.00 Wednesdays in its place, in an abrupt move that TV One hopes will revive lead-out Brief Encounters’ prospects after its disastrous premiere

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