HD Ratings: Best Dead No Dead Cert

The Walking Dead had a lame night on Monday, despite it apparently being a benchmark episode.

The Hollywood Reporter today ran an analysis that acclaimed it as “one of the best episodes The Walking Dead has ever done.

“And it got to the heart of why the drama works on so many levels other than just being a show about zombies — and why it should be taken more seriously as a top-tier drama.”

But fewer TV2 viewers than usual saw its broadcast, with the hour averaging 4.0% – 6.4% of the major demographics compared to 5.2% – 8.1% the previous week and 5.8% – 8.8% three weeks ago.

It largely won the hour with household shoppers with kids and adults 25-54 but lost to TV3’s re-run of The Fast and the Furious (4.1% – 5.5%) in the 18-39 and 18-49 demos.

Part of the problem is lead-in Brooklyn Nine-Nine being the weakest half-hour in TV2’s two-hour comedy block.

It opened with The Middle’s 8.8% – 12.1% and steadily slid with Trophy Wife (8.3% – 11.9%), Super Fun Night (6.6% – 10.9) and Brooklyn Nine-Nine (4.1% – 6.1%).

The comedies also faced increasingly tougher competition from TV One’s MasterChef NZ (7.6% – 11.2%) and Person of Interest (3.5% – 9.4%) in the 25-54 and HHS demos while TV3’s Road Cops (6.3% – 9.2%) and The GC (5.0% – 6.1%) have developer stronger followings as well.

Even TV One’s 9.30 drama The Following had a better night, with 1.4% – 5.3%, contributing to TV One being the only network to improve its Monday night shares and ratings in all the key demos.

Monday’s peak-hour HD channel ratings and shares were:

  • Adults 18-49: TV One, 6.4 rating/21.7 share; TV2, 7.7 rating/25.8 share; TV3, 6.1 rating/20.4 share
  • Adults 18-39: TV One, 5.8 rating/20.4 share; TV2, 7.8 rating/27.6 share; TV3, 5.5 rating/19.4 share
  • Adults 25-54: TV One, 7.6 rating/24.4 share; TV2, 6.8 rating/21.7 share; TV3, 6.4 rating/20.4 share
  • HHS: TV One, 10.9 rating/29.4 share; TV2, 10.3 rating/27.7 share; TV3, 6.5 rating/17.5 share.
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2 Responses to “HD Ratings: Best Dead No Dead Cert”

  1. Perhaps Brooklyn Nine-Nine might go better switched to say 8pm rather than rounding out the comedy block (ie. something stronger to finish). Although I’m not sure classification ratings would permit.

  2. Possibly but given what passes for pre-watershed standards on Mom and Two and a Half Men, I doubt if classification issues would stop it screening earlier. I think it’s teamed with predominantly female-skewing sitcoms when it’s more appealing to males and would be a better match for The Big Bang Theory. Even so, I’m not sure if Nine-Nine’s style of comedy travels that well. I’m a Barney Miller fan from way back but find Nine-Nine a fitfully funny and smugly glib successor at best. All the broadcasters passed on it until the show’s Golden Globe wins, so maybe their gut instinct was right.

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