HD Ratings: Blacklist Back to Near Top of the List

The Blacklist bounced back against Agents of SHIELD on Sunday with near-season high ratings.

After a prolonged slide that ended in last week’s season low, the James Spader drama roared back to life with 7.0% – 9.5% of the major demographics.

It was largely out-rated by the Marvel hit (7.3% – 11.5%) but beat it in the demo that matters most to TV3, adults 25-54.

It also was a tight race in the 18-39 and 18-49 demos, with the only wide gap being the two points among household shoppers with kids.

The Blacklist’s lead-in improved, with The Great Food Race averaging an unusually high 4.4% – 8.6% against TV2’s HD premiere of Disney classic The Jungle Book (7.4% – 11.6%).

TV One’s MasterChef NZ captured 6.9% – 10.8% but couldn’t stop lead-out Offspring (3.0% – 6.4%) slipping against The Blacklist.

Rake, in its new 9.30 Sunday slot, retained its midweek audience — 2.0% – 3.3% — although was no match for TV2’s Tomorrow People (5.8% – 7.2%) or even TV3’s Hawaii Five-O (2.9% – 3.7%).

Even so, TV One won the night in two of the key demos while TV3 improved its ratings and shares in all of them.

Sunday’s peak-hour HD channel ratings and shares were:

  • Adults 18-49: TV One, 7.0 rating/21.2 share; TV2, 6.6 rating/19.8 share; TV3, 5.7 rating/17.2 share
  • Adults 18-39: TV One, 6.1 rating/19.6 share; TV2, 6.7 rating/21.4 share; TV3, 5.7 rating/18.2 share
  • Adults 25-54: TV One, 8.0 rating/22.6 share; TV2, 6.6 rating/18.6 share; TV3, 6.3 rating/17.9 share
  • HHS: TV One, 9.4 rating/22.9 share; TV2, 9.7 rating/23.5 share; TV3, 9.0 rating/22.0 share.

Sherlock continued to rate solidly for TV One on Saturday, with the second of three episodes averaging 3.5% – 5.2% and was competitive with TV2’s movies except among HHS.

Harry Potter and the Order of the Phoenix averaged 4.4% – 5.9%, which was lower than last week’s Goblet of Fire, while the HD premiere of Inception scored 3.5% – 5.7%.

Hannibal took a hammering on TV3, with only 0.8% – 2.2% on the back of CSI: NY’s 2.7% – 5.7%.

TV3 will be disappointed with the latter’s appeal given lead-in Ice Road Truckers drew 4.6% – 9.6% and out-distanced MasterChef MasterClass (2.5% – 5.8%) in all the key demos.

Hyundai Country Calendar averaged 4.8% – 7.7% to dominate at 7.00 but lost the HHS race to TV3’s Gordon Ramsay’s Ultimate Home Cooking (3.8% – 8.1%).

TV3 also had good news on Friday, when The Simpsons rated a season high in its new slot (4.0% – 5.0%).

It and How I Met Your Mother (2.9% – 4.6%) were dwarfed by the season finale of The Bachelor Australia (6.0% – 10.0%).

But from 8.30-10.30, The Graham Norton Show (5.7% – 8.2%), 7 Days (6.8% – 10.8%) and Ben and Jono at Ten (6.5% – 10.3%) saved the day for TV3 against Batman Begins (4.6% – 6.1%).

Twitter Digg Delicious Stumbleupon Technorati Facebook Email

2 Responses to “HD Ratings: Blacklist Back to Near Top of the List”

  1. brian wilkinson March 18, 2014 at 10:48 am

    Yaaah! Go The Blacklist. Following both SHIELD and Blacklist. Blacklist is more mature. Obviously SHIELD is sourced from a comic. However, events unfolding in Malyasia show that storylines in both shows demonstrate the adages truth is stranger than fiction and life imitates art.

  2. It’s no surprise really, I remember looking at the American ratings early in the season and SHIELD was pretty close to the top of the charts, especially where it mattered, it was constantly the most ‘currently watched’ show on Trakt (a social TV scrobbling service – like last.fm was) and everyone started raving about it, then all of a sudden (and I believe it was around this point in its season) it seemed to lose some of its magic. Fast forward to near the end of its American season, the Nielsen’s for W/E 16 March 18-49 (source: http://tvbythenumbers.zap2it.com/2014/03/18/tv-ratings-broadcast-top-25-the-big-bang-theory-tops-week-25-with-adults-18-49-and-total-viewers/245324/) put it at 2.7m viewers, in context, it runs opposite NCIS which pulled nearly 11m (total viewers), even when airing a repeat. I realise this is comparing two different age groups, but as I said, I recall SHIELD rating much better (even compared to NCIS). It seems NZ audience may be mimicking the US audience.

Leave a Reply