HD Ratings: Blacklist Red Hot But Food Race Not Great

TV3’s Sunday premiere of The Blacklist didn’t win its slot but rated exceptionally well given lead-in The Great Food Race fell flatter than a pancake.

The risks of pitting a new format head-to-head with an established brand like MasterChef NZ was highlighted when, despite a half-hour head start, TGFR averaged only 3.7% – 5.6% of the major demographics (adults 18-39, 18-49, 25-54, household shoppers with kids).

Compare that to MasterChef’s 5.9% – 12.2%.

TGFR also was up against tough competition on TV2: the network premiere of Gnomeo & Juliet, which averaged 7.2% – 12.5%.

All the more remarkable then that The Blacklist averaged 7.5% – 9.6% from 8.30-9.30.

That was comfortably ahead of TV One’s season premiere of Offspring, which, with a much stronger lead-in, averaged 3.3% – 8.1%.

It also was competitive with TV2’s Jack and Jill in all the demos except HHS (overall the Adam Sandler movie averaged 6.6% – 12.0%).

Moreover, The Blacklist’s audience built over the hour.

The bad news for TV3 was most of the audience quit the network when Hawaii Five-O returned; the reboot averaged only 2.1% – 4.1% in its new slot against the end of Jack and Jill and the premiere of TV One’s Betrayal (1.9% – 4.3%).

Once the dust had settled, the peak-hour ratings and channel shares were:

  • Adults 25-54: TV One, 7.7 rating/23.8 share; TV2, 6.5 rating/20.2 share; TV3, 6.3 rating/19.7 share
  • Adults 18-49: TV One, 5.9 rating/21.1 share; TV2, 6.6 rating/23.7 share; TV3, 5.5 rating/19.6 share
  • Adults 18-39:  TV One, 5.0 rating/20.0 share; TV2, 6.5 rating/26.0 share; TV3, 4.6 rating/18.3 share
  • HHS: TV One, 10.2 rating/26.3 share;  TV2, 11.6 rating/30.0 share; TV3, 6.0 rating/15.4 share.

TV3 is giving TGFR another chance to gain traction on Saturday when a repeat of the premiere will replace Jamie’s 15 Minute Meals and Hotel GB from 7.00-8.30.

These series rated so badly on Saturday that TV3 is pushing them off-peak, to Saturday afternoons.

Hannibal also had another bad night, averaging only 1.2% – 2.0% on the back of CSI: NY’s 1.8% – 3.4%.

The Doctor Blake Mysteries on TV One also is looking infirmed after only three weeks, with Saturday’s episode averaging 0.9% – 3.1% (even a repeat of Sherlock after it was more popular among HHS).

TV2’s repeat of Pirates of the Caribbean: Dead Man’s Chest dominated the night, with 4.0% – 6.0%.

On Friday, The Block: All Stars again was tops at 7.30 (6.1% – 9.4%) while on Thursday it averaged 6.6% – 12.9%.

TV One’s George Clarke’s Amazing Spaces (3.6% – 6.6%) was more competitive than TV2’s The Bachelor Australia (3.8% – 5.2%).

But TV2’s movie PS I Love You won post-8.30, with 4.3% – 7.1%.

TV One’s Doc Martin tumbled to 1.0% – 4.0% while TV3’s CSI slipped to 3.2% – 6.5% and lead-out Webcam Girls clocked up only 2.9% – 3.8%.

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6 Responses to “HD Ratings: Blacklist Red Hot But Food Race Not Great”

  1. I love The Blacklist … should be the number 1 show with everyone 🙂

  2. brian wilkinson February 3, 2014 at 3:56 pm

    James Spader’s welcome anytime. Maybe The Hannibal Food Race would have rated better. People would have been looking for someone they recognised involved in the preparation.

  3. It was a bold move to put The Great Food Race against MasterChef, to be honest. I watched The Great Food Race at times, the thing is I love MasterChef and it’s hard after three years to quit watching it. But I definitely watched The Blacklist and it was great and then Hawaii Five-O, which was great to see back on. I hope next week ratings are better for Five-O as I love it and watching it on Sunday nights makes my night more interesting. I personally think TGFR should switch nights — they tried but didn’t work. Yes, it could do better if next week’s TV2 movie isn’t a favour in ratings. But also Sunday night’s movies are making way for SHIELD and Tomorrow People, so TV3 need to rethink their nights.

  4. I guess TV3 are planning to extend The Block: All Stars to Sundays as well if TGFR does not pick up in week 2 and 3 but we have to admire TV3 as they have had the patience to wait and turn shows they have faith in around in the past. Interesting that The Blacklist grew the audience considering its low-rating lead-in and buzz around a show really does work. Agree with Richard in regards to TV2 entering the Sunday night battle and whether TV3 can handle the extra competition especially from another buzzed about show Agents.

  5. I agree with Trevor. The Blacklist looks like a must watch even if it was first broadcast in the US in Sept 2013.

  6. Watched the first episode of The Blacklist last night. Appears to be a really good show and a must watch for the remainder of the series.

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