HD Ratings: Blindspot Beats Bond’s Bow

TV3’s network movie premiere of Skyfall on Sunday won its slot in the 25-54 and 18-49 demographics but the first hour was beaten by TV One’s Blindspot.

The US drama averaged 6.7% of 25-54s vs 5.3% for the 007 movie, and 5.4% of 18-49s vs 4.7%.

In the same demos, Skyfall’s out-rated TV2’s re-run of The House Bunny in its first hour but lost to it in the second before rebounding in its last hour to beat re-runs of TV1’s Indian Summers and TV2’s Filthy Rich.

Overall, Skyfall  averaged a 4.5/18.1 share of 25-54s and a 3.8/18,1 share of 18-49s off the back of House Rules’ 6.9/23.2 share of 25-54s and 6.6 rating/23.9 share of 18-49s.

House Rules and TV One’s Our First Home were competitive, with OFH up on the previous week’s premiere thanks to a strong lead-in from Sunday.

TV2’s The Simpsons finished third at 7.00 among viewers 25-54 and 18-49 but won the half-hour with 18-39s and in all of these demos drew four times the audience of Four’s SD repeat of the previous season.

It also doubled the viewership in these demos of lead-in Thunderbirds Are Go and The Barefoot Bandits, where were crushed by the news hours (TV One’s won in the 18-49 and 25-54 demos, and TV3’s in the 18-39 race).

TV3 won the night with 18-49s, TV One with 25-54s and TV2 with 18-39s (although it was only three-tenths of a ratings point ahead of TV3).

On Saturday, TV3 was tops in the 18-39 and 18-49 demos while TV One won with 25-54s.

TV3’s re-run of US Marshals out-gunned TV2’s network movie premiere of American Hustle but their 7.00 re-runs of The Golden Compass and Indiana Jones and the Temple of Doom were dwarfed by TV One’s MasterChef Australia.

Replacing Supergirl with re-runs of The Big Bang Theory on Friday ignited TV2’s 7.30 ratings: the double-ep mashed MasterChef and TV3’s Jono and Ben and helped the network to win the night in all the core commercial demos.

While TV3 rebounded with The Graham Norton Show, 7 Days and Fail Army, which won their slots with 25-54s and 18-49s, TV2’s repeat of Charlie’s Angels: Full Throttle left the 18-39 competition in the dust.

Prime’s season premieres of Scorpion and NCIS: New Orleans averaged 1.2% of 25-54s while on Thursday its launch of Simply Nigella could lure only 0.4% of its target demo against MasterChef’s 7.2% average.

But TV2 dominated the night with Shortland Street, Police Ten 7, Surveillance Oz: Dashcam and The X-Files.

Nonetheless, TV3’s Grand Designs UK and Lost & Found opened strongly in the 18-49 and 25-54 demos while Kate Piper’s Extraordinary Births won the 9.30 hour with these viewers as well as 18-39s.

TV2 also was unbeatable on Wednesday with its sitcom block and SAS: Who Dares Win, with only the final quarter-hour of MasterChef able to pull more 25-54, 18-49 and 18-39 viewers than The Big Bang Theory.

In the also-ran stakes, TV One’s Code Back and Unforgettable out-rated TV3’s The Blacklist and Chicago PD, while Prime’s series premiere of Limitless could average only a 1.8 rating/6.2 share of 25-54s off the back of Best of Top Gear’s 2.4 rating/7.5 share.

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4 Responses to “HD Ratings: Blindspot Beats Bond’s Bow”

  1. I find the ratings confusing as why would anyone watch half of a movie, especially a movie like Skyfall? It needs a overhaul 🙂

  2. The problem with a movie like Skyfall is it’s so long when you add 20 minutes of commercials to each hour. With TV3’s target 25-54 audience, it was squeezed by TV One’s Blindspot at 8.30 and then by the second half of TV2’s House Bunny at 9.30. Viewership of this demo opened at 6.7%, sunk to a quarter-hour low of 3%, then rebounded to 4.6% and closed on 4%. So viewers chose to dip in and out of Skyfall to sample the competition before returning for the explosive third act.

  3. Strange way to watch a movie, even though I have got Skyfall on Blu-ray I decided to watch it even with the ads 🙂

  4. The cropped-for-TV picture and compressed sound of the TV Skyfall, coupled with the numerous ad breaks, made viewing tedious.

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