HD Ratings: Broadchurch Wins BAFTAs But Not Time Slot

On the eve of winning BAFTAs for best TV drama series and actress, Broadchurch failed to win its time slot in any of the key demographics on Sunday.

It was down sharply on its premiere, with only 2.5% – 5.8%, but was competitive in the demo that matters most to TV One, 25-54 year-olds.

The murder-mystery averaged 5.8% of this age group, which was the same as HD rival Agents of SHIELD and only a few points behind TV3’s The Blacklist (6.5%).

TV2 dominated the night with its 90-minute edition of The Voice Australia averaging 9.4% – 13.9%, enough for stablemates SHIELD (5.8% – 8.4%) and The Tomorrow People (2.7% – 5.7%) to win most of the demos.

But TV3 would have been happy with how House Rules held up in its first Sunday broadcast against such tough competition, with 4.6% – 8.1%.

It couldn’t beat TV One’s Sunday (6.3% – 11.2%) but was mostly ahead of Topp Country (4.1% – 10.0%) and helped Blacklist to average 4.1% – 7.0%.

Blacklist see-sawed with SHIELD while lead-out Hawaii Five-O (2.1% – 4.2%) was unusually competitive, beating the season finale of Mr Selfridge in every demo except 25-54 and out-rating Tomorrow People in this demo.

Whereas TV One made a clean sweep of all the key demos and channel shares the previous week, it took a tumble on Sunday, with both TV2 and, to a lesser extent, TV3 increasing their ratings and shares at One’s expense.

Sunday’s peak-hour HD channel ratings and shares were:

  • A18-49: TV One, 6.7 rating/21.0 share; TV2, 7.3 rating/22.8 share; TV3, 5.6 rating/17.4 share
  • A18-39: TV One, 5.6 rating/19.7 share; TV2, 6.9 rating/24.2 share; TV3, 4.8 rating/16.9 share
  • A25-54: TV One, 8.4 rating/23.4 share; TV2, 7.3 rating/20.3 share; TV3, 6.5 rating/18.1 share
  • HHS/k: TV One, 9.4 rating/21.5 share; TV2, 10.6 rating/24.2 share; TV3, 8.2 rating/18.8 share.

The Voice Australia also helped TV2 to win big on Saturday (7.5% – 9.5%) and Friday (10.7% – 15.9%), with HD movies Ocean’s Twelve (5.4% – 9.0%) and Mardi Gras Spring Break (6.2% – 9.0%) cashing in on the singing comest as a lead-in.

TV3’s Saturday premiere of Black Swan (2.1%- 2.3%) was neck-and-neck with TV One’s Undercover Boss USA (1.6% – 3.3%) and The Suspicions of Mr Whicher (1.0% – 3.0%).

Friday’s House Rules (3.4% – 6.4%) was in line with Thursday’s (3.4% – 7.4%); lead-outs The Graham Norton Show averaged 4.2% – 7.3% on Friday and, 24 hours earlier, CSI, 3.0% – 6.5%.

The latter out-rated TV2’s Arrow (6.0% – 8.7%) only in the 25-54 demo while at 9.30 Tabatha Takes Over (5.1% – 9.6%) dealt another body blow to Bodyshockers (2.4% – 4.8%).

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3 Responses to “HD Ratings: Broadchurch Wins BAFTAs But Not Time Slot”

  1. Can’t believe Broadchurch didn’t win its slot considering last night’s gripping episode. Hopefully people tune in next week. We need to support quality drama on free to air television and not have it disappear behind Sky’s paywall.I think the problem is that The Voice AU/House Rules finish at 8.40 and most viewers switching over would of missed the first ten minutes, so TV One should delay the schedule by at least ten minutes to accommodate for this annoying trend of 8.40 conclusions.

  2. Maybe it’s weekend viewing. Broadchurch has a grim storyline, the resolution is a long way off. It’s even managed a few little funnies along the way between Olivia and David. Great Brit acting. And not a red phone box in sight!

  3. Maybe the UK TV critics and the BAFTA voters live in a different world these days to NZ TV viewers.

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