HD Ratings: Can Australian Survivor Survive?

TVNZ 2 programmers must be pondering Australian Survivor’s primetime future after another week of low ratings.

This weekend it will face its toughest Sunday night competition yet: Three’s premiere of The Magnificent Seven in the wake of Australian Ninja Warrior’s first Sunday broadcast.

Ninja has had an outstanding first week on air, dominating its Monday and Tuesday slots and at the very least will be competitive against TVNZ 2’s My Kitchen Rules NZ — although both will be up against a TVNZ 1 Sunday report about the impact of pornography on young Kiwis’ sex education.

The most recent airing of Survivor, on Tuesday, averaged only 1.9% of TVNZ 2’s 18-49 audience, compared to 4.5% for Ninja — and the latter’s viewership in this demo rose during its 110-minute broadcasts from an opening 3.9% to peak at 5.2% midway through Survivor.

Survivor averaged 2.9% of 25-54 vs 5.2% for Ninja; the respective 18-39 averages were 1.3% vs 3.8%.

Only among household shoppers with kids was the race tighter: 5.7% vs 6.0%.

Ninja also beat TVNZ 1’s Outback Truckers in all the key demos except 25-54, which left TVNZ 2’s Great Kiwi Bake Off in third place.

But the baking show edged out Ninja in the HHS demo and its 18-39 appeal left Truckers in the dust.

Ninja’s popularity led to lead-out NCIS: Los Angeles winning its slot in all the key demos at 9.30, opposite TVNZ 1’s 20/20 interview with Melania Trump and TVNZ 2’s umpteenth re-runs of Two and a Half Men and 2 Broke Girls.

Three started the night strongly, with Newshub Live at 6pm beating 1 News in the 18-39 demo and challenging its supremacy with 25-54s (6.1% vs 7.0%) and 18-49s (4.5% vs 4.7%).

And at 7.00, The Project averaged more 18-39s than Seven Sharp and was only one-tenth of a rating point behind with 18-49s.

Three won the night with 25-54s by the same margin and was easily ahead in the 18-49 and 18-39 demos, with TVNZ 2 winning only among HHS.

But 2’s top-rating trio of Shortland Street, Police Ten 7 and Renters helped it win the night across the board on Thursday, even though Three’s dusty 8.30 movie re-run, The Day After Tomorrow, topped all the core demos.

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