HD Ratings: Crisis for TV3

TV3’s new flagship HD drama Crisis proved to be just that in the ratings.

Tuesday’s two-hour premiere was a disaster, averaging just 1.3% – 3.8% of the major demographics.

The network’s confidence in Crisis was surprising, given the conspiracy thriller has been axed in the US and the like-minded The Event bombed so badly a few years ago it was quickly consigned to Four.

Crisis’ ratings were well down on the previous week’s season finales of NCIS (4.9% – 9.5%) and NCIS: Los Angeles (3.6% – 8.1%).

It finished a long way behind TV One’s Britain’s Got Talent, which averaged 4.5% – 6.0% for its first hour and 3.5% – 5.1% for its second.

And it didn’t stand a chance against the tail end of TV2’s My Kitchen Rules (13.3% – 17.7%) and HD comedies Mom (8.7% – 9.4%) and Two and a Half Men (6.4% – 8.3%).

However, the network’s pulling out all stops to improve its prospects by pre-empting Saturday’s late movie, Taking Woodstock, to re-run last night’s double-episode.

Earlier on TuesdayTV One’s Highway Cops averaged 5.5% – 8.1% and lead-out Water Patrol 5.9% – 7.4% while TV3’s Grand Designs Australia trailed on 1.7% – 4.6%.

Week-on-week, TV3 was in freefall while TV One and TV2 were steady.

Tuesday’s peak-hour HD channel ratings and shares were:

  • A18-49: TV One, 5.4 rating/20.5 share; TV2, 9.4 rating/35.7 share; TV3, 3.2 rating/12.1 share
  • A18-39: TV One, 4.8 rating/18.3 share; TV2, 10.3 rating/39.3 share; TV3, 3.4 rating/12.8 share
  • A25-54: TV One, 7.1 rating/23.4 share; TV2, 9.6 rating/31.5 share; TV3, 4.1 rating/13.5 share
  • HHS/k: TV One, 7.1 rating/20.2 share; TV2, 11.6 rating/33.1 share; TV3, 6.3 rating/17.9 share.

Meanwhile, low Monday ratings for TV3’s World Deadliest Roads (1.6% – 2.3%) has seen the re-runs pulled for repeats of Drug Bust and Road Madness from next week.

Having two half-hour shows will make it easier for viewers of Shortland Street (16.3% – 20.8%) to switch over when the hour-long Monday episode ends at 8.00.

Given the feeble lead-in it’s a wonder TV3’s movie In Time was able to average 4.5% – 5.3% opposite the second half of MKR (14.1% -17.2%) and TV One’s double-ep season finale of Person of Interest, which rated 3.7% – 7.8% in its first hour and 3.0% – 7.9% in the second.

In Time built post-MKR to beat PoI and Grey’s Anatomy, which had one of its better weeks this season (3.6% – 6.3%), in the 18-39 and 18-49 demos while proving competitive with 25-54 year-olds.

Monday’s peak-hour HD channel ratings and shares were:

  • A18-49: TV One, 6.5 rating/21.0 share; TV2, 10.9 rating/35.4 share; TV3, 4.4 rating/14.3 share
  • A18-39: TV One, 5.5 rating/17.6 share; TV2, 11.5 rating/36.9 share; TV3, 4.9 rating/15.7 share
  • A25-54: TV One, 8.3 rating/24.1 share; TV2, 10.9 rating/31.9 share; TV3, 5.0 rating/14.7 share
  • HHS/k: TV One, 8.8 rating/23.5 share; TV2, 13.3 rating/35.5 share; TV3, 5.1 rating/13.6 share.
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5 Responses to “HD Ratings: Crisis for TV3”

  1. I find it odd that TV3 screened Crisis but didn’t bother with the new 24 as they are pretty much the same thing, conspiracy thrillers 🙂

  2. Someone’s kidnapped entertainment and the FBI are working against time to get it back [horror we may be shoved past midnight!] — make a note to order some fresh cliches.

  3. Maybe too American for some people’s tastes, Trevor. I thought 24 was great and am looking foreward to viewing Crisis. I like thrillers. Will have a long wait for To Die Another Day [24 uk].

  4. Crisis was total rubbish – not even Agent Scully could save it.

  5. Finally viewed the first two episodes of Crisis this morning. Better acting displayed by Foreign Affairs during their CRISIS! The script and dramatic set-ups are as familiar as Rolf Harris’ hand on my knee. This show makes the Airplane movies look like documentaries.

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