HD Ratings: Dirty Laundry Makes Its Mark

TV One’s new local drama, Dirty Laundry, didn’t make a clean sweep of the ratings when it launched on Wednesday but improved on the British series that previously aired in the 8.30 slot.

It averaged 5.4% of the network’s target audience, 25-54 year-olds, which was well ahead of TV3’s Chicago Med (2.1%) but well behind TV2’s season premiere of The Big Bang Theory (8.7%) and 2 Broke Girls (8.6%).

Both comedies were up sharply on the previous week, when they faced the tail end of TV One’s MasterChef Australia, while Chicago Med was down 1.6 rating points.

If you missed Dirty Laundry, TV One is repeating it late-night Fridays. Critical reaction has been lukewarm.

“Once you get the gist of the plot, the first episode is just colouring-in with unconvincing acting,” was Dominion Post critic Jane Bowron’s verdict.

Duncan Greive in the NZ Herald had misgivings about its “bleak normalising of domestic violence” but thought it better than Filthy Rich: “More naturalistic, with an infinitely more plausible plot and a thread involving child custody, which was unexpectedly raw – though not always intentionally so.”

Dirty Laundry was the lead-in to the season premiere of Love Child. It averaged 2.8% of 25-54s vs 4.5% for TV2s The Mysteries of Laura and 1.4% for TV3’s Hawaii Five-O, and also beat H5O in the 18-49 race.

At 7.30, MasterChef walloped House Rules in the 25-54 and 18-49 demos and trailed Dr Ken and Mike & Molly by up to a rating point.

As a result, TV2 won the night in all the core demos except TV One’s 5+ domain.


Below are the primetime ratings tables for Wednesday in the 25-54, 18-49 and 5+ contests (the first number under the programme’s title is the rating average and the second number the channel share):

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