HD Ratings: Fortress TV2 Under Siege on Sundays

TV2’s once unassailable Sunday night line-up is crumbling under a combined assault from TV One and TV3.

So dramatic was the reversal of fortunes that for the first time this season TV3 won the night in all the major demographics.

It was helped by House Rules out-rating TV2’s The Voice Australia while later in the night the network’s The Blacklist and TV One’s Broadchurcoverwhelmed TV2’s Agents of SHIELD.

House Rules averaged a season high of 8.3% – 15.8% of the key demos, crushing The Voice Australia in the household shoppers demo, beating it in the 18-39 race and matching it among 25-54 year-olds.

Voice won with 18-49 year-olds but only narrowly.

Rules also out-rated TV One’s Sunday (6.5% – 10.1%) in all the key demos except 25-54 and, apart from this age group, was 2-3 times as popular as Topp Country (4.8% – 8.0%).

But TV One’s Broadchurch dominated the 8.30 hour, averaging 4.7% – 9.8% against SHIELD (5.8% – 7.5%) and TV3’s The Blacklist (5.7% -11.2%); SHIELD won only the 18-39 demo while Blacklist was tops with HHS.

At 9.30, TV One’s Breathless averaged 1.7% – 3.0%, TV2’s The Tomorrow People 3.0% – 5.4%, and TV3’s Hawaii Five-O 3.4% – 6.5%.

Persistence with Five-O at last is paying off for TV3, with the crime drama winning the HHS and 25-54 demos, and see-sawing with Tomorrow People for the 18-49 vote.

In a rare 18-39 win, Sky Movies’ premiere of The World’s End topped all the 9.30 FTA dramas, with 4.2%

Sunday’s peak-hour HD channel ratings and shares were:

  • A18-49: TV One, 6.5 rating/19.3 share; TV2, 6.2 rating/18.6 share; TV3, 7.4 rating/22.2 share
  • A18-39: TV One, 5.5 rating/17.1 share; TV2, 6.1 rating/19.1 share; TV3, 7.4 rating/23.1 share
  • A25-54: TV One, 8.3 rating/22.9 share; TV2, 6.1 rating/16.7 share; TV3, 8.3 rating/22.8 share
  • HHS/k: TV One, 9.0 rating/21.6 share; TV2, 7.7 rating/18.6 share; TV3, 13.3 rating/32.0 share.

While House Rules was in the ascendancy on Sunday, Friday’s episode (5.0% – 8.1%) was hammered by The Voice Australia (9.8% – 12.4%).

But TV2’s movie, Faster (5.2% – 6.2%), couldn’t keep up with TV3’s The Graham Norton Show (8.1% – 10.2%), 7 Days (9.3% – 10.4%) and Jono and Ben at Ten (8.7% – 11.0%).

Their popularity spelt doom for TV One’s Coronation Street (1.1% – 2.9%), Miranda (1.1% – 2.4%) and Vicious (0.1% – 1.1%).

Sky and Prime’s coverage of the All Blacks-vs-England test won the night on Saturday, although TV One’s Country Calendar (6.8% – 11.3%) fared well while TV3’s premiere of World’s Scariest Animal Attacks averaged only 2.1% – 3.4%.

As for the HD movies, TV2’s The Princess Diaries averaged 3.1% – 4.3%, and Tyler Perry’s Good Deeds 2.4% – 5.4%, and TV3’s Duplicity 1.2% – 3.7%.

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