HD Ratings: Grey Goes Belly-Up in X-Men Stand-off

Grey’s Anatomy double-episode countdown to next week’s season finale saw the hospital soap slip to a new season low on Monday when it squared off against a re-run of X-Men: The Last Stand.

Only two weeks ago it took a hammering from another action movie re-run, Transporter 3, but last night shed even more viewers.

The first hour averaged only 4.4% – 5.5% of the major demographics – adults 18-39, 18-49, 25-54 and household shoppers – and the second hour, 3.2% – 5.4%.

X-Men: The Last Stand commanded 8.2% – 8.9% on the back of The Block NZ’s 13.3% – 19.8% and helped TV3 to win the night.

TV2’s The Middle averaged 6.7% – 9.2%, against the first half of The Block NZ , and the mid-season finale of Suburgatory, 4.9% – 6.8%.

TV One’s Piha Rescue salvaged 4.2% – 6.9%, Person of Interest 6.2% – 3.7% (which was enough to largely beat Grey’s) and Castle, 1.8% – 5.1%.

TV3’s first HD airing of The Mummy proved effective counter-programming against NZ’s Got Talent on Sunday.

The former averaged 7.1% – 8.7% over its two hours, in the middle of which Talent notched up 6.5% – 10.8%.

The Mummy’s success helped lead-out Hot Tub Time Machine to rate 5.5% – 6.6% opposite another network premiere, Horrible Bosses, which averaged 5.0% – 7.8%.

Bosses was more popular with adults 18-39 and HHS, and Hot Tub with adults 18-49 and 25-54.

TV One’s A Place to Call Home averaged a sturdy 3.2% – 7.8%, and was most popular with adults 25-54.

Sky Sports 1’s live ITM Rugby Cup coverage on Saturday hurt TV One and TV3’s evening ratings.

TV3’s HD line-up was down sharply, with Survivor: Blood vs Water plunging from 3.4% – 5.2% in its first week to 1.5% – 2.6% in its second.

But TV One’s NZ Story improved dramatically on its premiere, with 5.5% – 8.4% ahead of This Town’s 3.9% – 6.7% and Miss Fisher’s Murder Mysteries’ 0.8% – 3.8%.

TV2’s late-night network premiere of The Fighter drew 1.9% – 2.9% on the back of Terminator Salvation’s 6.9% – 8.1%.

TV3 pounded the competition on Friday, with The X Factor USA, The Graham Norton Show and Kiwi comedies 7 Days and Ben and Jono at Ten winning their slots (except for a re-run of The Middle being tops with HHS).

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