HD Ratings: Hollow Victory for Prime Over TV3

TV3 may rue sacrificing Sleepy Hollow as part of its restructured Fox deal after Tuesday’s series premiere on Prime largely out-rated NCIS.

NCIS averaged a season low of 1.5% – 3.3% of the key demographics while Sleepy Hollow opened with 1.8% – 3.1% (Prime will repeat the premiere 11pm Saturday, to increase sampling on the back of the third All Blacks-vs-England test).

The time travelling fantasy beat the procedural in the 18-39 and 18-49 demos, and tied with it among household shoppers with kids.

Only among 25-54 year-olds did NCIS have the advantage (sister show NCIS: Los Angeles fared slightly better, on 2.4% – 3.4%).

NCIS wasn’t helped by lead-in Grand Designs Australia averaging only 2.5% – 5.4% against My Kitchen Rules’ 13.0% – 18.1% on the back of Shortland Street’s 14.7% – 19.3%.

But MKR stablemate Mom shed half of its lead-in, with 7.7% – 8.9%, while Two and a Half Men could muster only 5.7% – 6.8% ahead of Revenge’s 2.7% – 4.0%.

TV One’s 7.30 premiere of Highway Cops rated 6.3% – 8.1% and lead-out Water Patrol 5.5% – 7.2% but Britain’s Got Talent  dipped sharply, averaging 4.3% – 5.6% in its first hour and only 2.3% – 4.1% in its second.

Tuesday’s peak-hour HD channel ratings and shares were:

  • A18-49: TV One, 6.4 rating/21.4 share; TV2, 9.7 rating/32.3 share; TV3, 3.7 rating/12.5 share
  • A18-39: TV One, 5.5 rating/19.9share; TV2, 9.7 rating/34.8 share; TV3, 3.1 rating/11.1 share
  • A25-54: TV One, 7.3 rating/22.6 share; TV2, 9.6 rating/29.9 share; TV3, 4.4 rating/13.7 share
  • HHS/k: TV One, 8.0 rating/22.2 share; TV2, 12.1 rating/33.5 share; TV3, 5.3 rating/14.7 share.

TV2 also dwarfed its rivals on Monday, with Shortland Street (14.1% – 19.8%), MKR (15.6% – 22.4%) and Trophy Wife (7.0% – 11.0%).

Even struggling Grey’s Anatomy won its slot (3.2% – 4.4%) whereas TV One’s Intelligence averaged 2.1% – 3.9% on the back of Person of Interest’s 3.5% – 7.4%.

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6 Responses to “HD Ratings: Hollow Victory for Prime Over TV3”

  1. I really enjoyed Sleepy Hollow. Just didn’t enjoy watching it in crappy SD. Surely with all the great programmes that Prime are showing, HD is long overdue.

  2. I agree with adbutler but I can’t see Sky putting prime on HD as a OTA channel any time soon. They would do it on the Sky platform first as the carrot to join Sky.

  3. I quite enjoyed Sleepy Hollow but the picture quality was awful on Prime especially in the darker scenes. I won’t watch any more episodes and will wait for a blu ray release of this show.

  4. I’ve seen the whole series in HD and Prime continues to do viewers a huge dis-service by persisting with SD – even by SD standards Prime looks awful. The All Blacks game was barely watchable.

  5. The only show that I will watch on Prime is Doctor Who. Picture quality of recent seasons has been reasonable but still nowhere near HD quality.

  6. Anything prime shows is available in HD if you know where to look.

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