HD Ratings: House Rules Hammered

House Rules did anything but when the latest season premiered Monday on Three.

It averaged only 3.7% of the network’s target audience, 25-54 year-olds, and the first hour lost in every core commercial demographic to TVNZ 1’s unassailable Fair Go and Border Security, and TVNZ 2’s 7.30 runner-up, Project Runway NZ.

However, the renovation show did rebound against the first half of TVNZ 2’s Australian Survivor.

But it couldn’t beat opening half-hour of TVNZ 1’s Take Two (which has been axed after only one season in the US).

The latter benefitted from inheriting a huge audience from Border Security, which averaged 8.4% of 25-54s off the back of Fair Go’s season finale (7.1%).

The previous Monday, Border Security averaged 7.9% in the face of fiercer competition from Three’s Australian Ninja Warrior, which rated two points higher than House Rules’ debut.

House Rules’ weakness also dented 9-1-1’s appeal, with the emergency services drama averaging only 2.7% of 25-54s compared to 3.2% the previous week and was largely beaten by the second half of Australian Survivor.

Duke’s double-eps of American Dad and South Park rivalled or outrated Survivor and lead-out The Walking Dead in the 18-49 and 18-39 demos while TVNZ 1’s The Trial: A Murder in the Family bowed out with 1.4% of 25-54s after rating below this for most of its run.

TVNZ 1 started the night more strongly than Three, with its news hour and Seven Sharp beating Newshub Live and The Project outright.

The network won the night with the lion’s share of 25-54s and 18-49s while TVNZ 2 was tops with 18-39s and household shoppers with kids.

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