HD Ratings: Kitchen Rules Supreme

TV2’s My Kitchen Rules scorched even Shortland Street in the ratings on Wednesday.

It out-rated the perennially popular soap in every key demographic, averaging 14.3% – 20.2% compared to Shortland Street’s 13.4% – 18.9%.

TV3’s HD Aussie rival, House Rules, responded with only 3.1% – 4.1%, which was bad news for lead-out 3rd Degree (1.7% – 3.1%).

The current affairs hour see-sawed with TV One’s House Husbands (2.1% – 2.9%) while both shows were crushed by TV2’s The Big Bang Theory (10.2% – 13.8%) and 2 Broke Girls (9.2% – 13.1%).

It was a similar story at 9.30, when Once Upon a Time (4.6% – 10,0%) lorded it over One’s struggling Nashville (0.9% – 3.1%) and TV3’s Bouncers (3.1% – 3.9%).

Wednesday’s peak-hour HD channel ratings and shares were:

  • A18-49: TV One, 4.2 rating/14.8 share; TV2, 10.6 rating/37.8 share; TV3, 4.2 rating/15.0 share
  • A18-39: TV One, 3.4 rating/12.8 share; TV2, 10.3 rating/38.5 share; TV3, 4.3 rating/16.2 share
  • A25-54: TV One, 5.5 rating/17.5 share; TV2, 11.5 rating/36.9 share; TV3,4.7 rating/15.1 share
  • HHS/k: TV One, 5.5 rating/15.6 share; TV2, 14.5 rating/40.8 share; TV3, 6.3 rating/17.3 share.

MKR also beat Shortland Street on Tuesday, when it averaged 13.2% – 19.8% against Grand Designs Australia’s 3.6% – 5.2%, Women in Blue’s 3.6% – 7.7% and Water Patrol’s 4.6% – 7.3%

But lead-out comedies Mom (6.9% – 8.4%) and Two and a Half Men (4.9% – 6.5%) didn’t dominate their slots like their former Wednesday stablemates.

Instead, they yo-yoed with NCIS (4.0% – 7.1%) and Britain’s Got Talent (5.7% – 7.4%).

But at 9.30 NCIS: Los Angeles stole the lion’s share of viewers, with 3.4% – 6.3%, compared to Revenge’s 2.6% – 4.8% and Hoarding: Buried Alive’s 3.6% – 3.9%.

But the last-minute gains weren’t enough to stop TV3 losing channel share to TV2 week-on-week.

Tuesday’s peak-hour HD channel ratings and shares were:

  • A18-49: TV One, 5.8 rating/20.0 share; TV2, 9.1 rating/31.4 share; TV3, 5.0 rating/17.3 share
  • A18-39: TV One, 5.3 rating/19.3 share; TV2, 8.8 rating/32.2 share; TV3, 4.4 rating/16.0 share
  • A25-54: TV One, 6.8 rating/21.0 share; TV2, 9.2 rating/28.2 share; TV3, 6.3 rating/19.3 share
  • HHS/k: TV One, 8.1 rating/22.1 share; TV2, 12.5 rating/34.0 share; TV3, 6.6 rating/17.8 share.
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One Response to “HD Ratings: Kitchen Rules Supreme”

  1. What’s wrong with TV2? We need more new TV shows, don’t let TV3 get the upper hand.

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