HD Ratings: No Fairy Tale Finish for Anarchy

Sons of Anarchy’s bloody season finale on Wednesday earned TV3’s bikie drama some of its lowest ratings.

It averaged only 3.4% – 7.6% of the major demographics, with its only sizeable audience being household shoppers with kids.

With adults 18-39, 18-49 and 25-54, it rated only 3.4% – 4.2% and was beaten by TV2’s Once Upon a Time (4.2% – 5.5%).

Anarchy’s anti-climactic ratings are a telling reminder of the need for NZ networks to schedule serialised dramas much closer to their US air dates — or risk viewers going online to download what happens next (in this case, nearly five months ago in the US).

The same is true of Once Upon a Time, viewership of which is well down on previous seasons.

Nonetheless, it was well ahead of TV One’s Hostages, which averaged 2.0% – 2.9% on the back of House Husbands’ 2.4% – 4.5%.

Most of the nation was tuned into TV2’s Shortland Street (12.9% – 19.9%) and its blockbuster sitcoms: Mom (10.8% – 17.5%), Two and a Half Men (10.8% – 13.6%), The Big Bang Theory (12.9% – 15.8%) and 2 Broke Girls (11.7% – 13.0%).

As a result, TV2 was the only network to score 30+ channel shares in all the key demos while TV One and TV3 couldn’t top 18 per cent.

Wednesday’s peak-hour HD channel ratings and shares were:

  • Adults 18-49: TV One, 4.2 rating/15.8 share; TV2, 8.8 rating/32.8 share; TV3, 4.5 rating/16.6 share
  • Adults 18-39: TV One, 4.0 rating/15.6 share; TV2, 9.2 rating/35.6 share; TV3, 4.2 rating/16.2 share
  • Adults 25-54: TV One, 5.3 rating/17.3 share; TV2, 9.8 rating/31.6 share; TV3, 5.4 rating/17.5 share
  • HHS: TV One, 6.1 rating/17.8 share; TV2, 12.3 rating/35.8 share; TV3, 5.6 rating/16.3 share.
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5 Responses to “HD Ratings: No Fairy Tale Finish for Anarchy”

  1. I think the main reason we are behind in US TV shows is that TVNZ likes showing most of their new seasons after the new year, instead of airing after September. Most local TV shows in the past (ie. Go Girls or the latest Step Dave)have been put on the air usually in February. I personally don’t think they like putting new shows on at that time. From what I’ve seen over the years, they advertise their channels and they change their look for the new year with their popular shows. I really don’t mind waiting to see new seasons until after the new year, because it’s a new year. I think it’s the main reason, but also could be TV rights.

  2. I watched the first episode of Bodyshockers and I find it really interesting. SO glad I never wanted a tattoo, it’s good to see Katie Piper again 🙂

  3. Richard: You’re right re using a new-year new-season platform to relaunch channel identities and content. Traditionally, the networks haven’t wanted to waste high-appeal shows over Christmas/New Year when viewers are distracted by holiday pursuits. It also gives the channels time to maximise their promotional strategies and not risk new shows having their runs interrupted by pre-emptions off-shore for sporting or delivery reasons. A few years back TVNZ and MediaWorks experimented rolling out the new season in mid-late January but with the extension of daylight saving until late April, they’ve reverted to post-February. While the rationale behind this strategy is valid, we live in an increasingly online world where traditional models, from movie exhibition to TV seasons, are in flux. The US summer used to be a wasteland of re-runs and failed series but, with the rise of cable TV competition, the networks are counter programming with more original fare (like Under the Dome). With most shows, it’s not essential they screen same-day or same-week as the US or UK here but some do demand urgency, such as Game of Thrones, The Walking Dead and, I would add to that list, Sons of Anarchy. Indeed, Sons going to air here the same week as the US would be ideal for 3’s schedule as it would help to build pre-Christmas viewership.

  4. Love Sons of Anarchy. Great show with some amazing story lines, plots, twists & music. It is very harsh with violence and dead body number but when you look at the characters development that helps offset the violence (my opinion — however, everyone has their own). I always use captions when available but was disappointed to see this show was displaying the captions for the previous week’s show!!!

  5. Agree with everything you say — the twists are incredible and the clever plots and grounded characterisations help to leaven the excessive violence. The dialogue isn’t always easy to hear, so a pity the subtitles were screwed up …

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