HD Ratings: No X Ratings for Mistresses

TV2’s Mistresses looks likely to lose its coveted 8.30 Thursday slot after this week’s episode drew only 3.8% of the channel’s target audience, 18-39 year-olds.

This was its poorest showing yet, down from the premiere’s 4.9% two weeks earlier.

It was also down sharply among adults 25-54, slipping from 5.5% for the premiere to 3.9%, but less so with household shoppers (from 5.8% to 5.1%) and was steady with adults 18-49 (4.4%).

Compare that to 5.1% – 7.9% for the season finale of Arrow a month earlier.

The HD soap still out-rated TV One’s Packed to the Rafters in all the key demos except HHS, but the Aussie series bounced back from last week’s low to 2.4% – 6.4%.

Neither drama could dent The X Factor USA’s appeal.

It averaged 7.9% – 11.0% over two hours, winning the second outright but largely losing to TV2’s reality shows in the first.

Lead-out Project Runway: All Stars slipped in most of the key demos but was up with HHS and averaged 3.7% – 6.7%.

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One Response to “HD Ratings: No X Ratings for Mistresses”

  1. Personally Embarrassing Bodies should be at the 8.30 slot Thursday, it’s always been a ratings grabber. Even before The Walking Dead came back, it had good ratings even for the 9.30 hour.

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