HD Ratings: Our First Home Rates Through the Roof

Not even the network premieres of movies as good as The Life of Pi and Aladdin could dent the appeal of TV1’s new DIY challenge, Our First Home.

Sunday’s premiere won all four of the demographics, averaging  7.0% – 11.4% and delivering the network commanding channel shares of 25% – 30%.

Viewership over the hour slipped by about three points in the 18-39 and household shopper demos but was constant among 18-39 and 25-54 viewers.

Less impressed was NZ Herald critic Michele Hewitson, who panned the premiere as “hokey and insincere” with “more holes in it than the floorboards in the crappy do-ups on offer”.

TV2’s Aladdin averaged 4.6.% – 7.3% and TV3’s Life of Pi 5.3% – 7.3% — the two were neck-and-neck in the 18-39 and HHS stakes but Pi dominated in the other key demos.

TV1’s Broadchurch averaged 2.9% – 7.3%, and was strong where it counts — with the network’s 25-54 audience and HHS — while lead-out The Missing (1.3% – 5.7%) was also a hit in these demos.

TV2’s re-run of Horrible Bosses averaged 4.3% – 5.0% and TV3’s The Sitter, 1.4% – 2.5%.

TV3’s new crime time block on Saturday struggled against TV1’s Sevens coverage (3.8% – 5.8%) and TV2’s re-run of Hook (5.1% – 6.2%).

CSI averaged 1.6% – 4.7%, Chicago PD 0.6% – 4.0% and Hawaii Five-O 0.7% – 1.8%.

TV1’s Sevens coverage wasn’t as popular Friday (3.1% – 3.4%) when it kicked off opposite TV2’s The Bachelor Australia (2.9% – 5.1%) and Sweet Home Alabama (4.0% – 6.5%), and TV3’s The Block (3.9% – 6.5%) and Graham Norton Show (4.0% – 7.3%).

On Thursday, TV2’s SD re-run of Terminator: Salvation (6.2% – 9.5%) dominated against TV1’s Offspring (1.8% – 4.7%) and TV3’s The Bourne Identity (3.0% – 4.4%).

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