HD Ratings: Shorty Still Streets Ahead

Shortland Street bowed out this week with a season cliffhanger that restored its double-digit ratings in the four core commercial demographics.

Monday’s hour-long send-off averaged 10.3% of 25-54 year-olds and TVNZ 2’s target audience, 18-49s, 10.0% of 18-39s, and 14.1% of household shoppers with kids.

While these numbers were down on cliffhangers from the soap’s heyday, they were comparable to last year’s and up on what the long-running serial has been averaging.

For instance, the previous Thursday’s broadcast averaged only 4.9% of 18-39s, 6.7% of 18-49s, 7.0% of 25-54s and 7.1% of household shoppers.

Tuesday and Wednesday’s averages were higher but still single digit, except for HHS, while the previous Monday’s broadcast was sub-10% across all the key demos.

Despite the downturn, Shortland Street still won its slot each night.

And Monday’s finale helped to set up the rest of the night for TVNZ 2, with the final of First Dates NZ and the premiere of Miranda Hart’s stand-up special blitzing the competition.

Dates averaged 6.3% of 18-49s and 6.0% of 25-54s, and Hart, 4.7% and 5.1% of these demos.

The latter’s figures were a stand-out compared to the previous week’s mid-season final of The Walking Dead, which averaged just 2.1% of 18-49s and 2.6% of 25-54s (reflecting the flight of viewers thats also afflicted its US run).

TVNZ 1’s double-ep series final of Person of Interest averaged only 3.0% of 25-54s and the final of TV3’s Humans, 2.0%, ahead of The Blacklist’s 0.6% — which wasn’t much better than its TV3 Plus 1 rating of 0.3%.

In the meantime, Shortland Street producer Maxine Fleming promises fresh intrigue for the show’s return next month.

“We’ve got a whole new story rising out of all this drama and a new character, a new villain if you like, is on the way to wreak havoc in Shortland Street.”

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