HD Ratings: This Is Us Not So Us?

This Is Us may not be in its new 9.30 Wednesday home for long if its ratings don’t improve after last week’s mid-season premiere.

Off the back of new episodes of  TVNZ 2’s high-rating sitcoms The Big Bang Theory and Mom, it averaged only 1.7% of the network’s target audience, 18-49 year-olds, and 2.0% of 25-54 year-olds.

Its 18-49 viewership slumped from 2.3% – 1.2% over the hour, and its 25-54 viewership virtually halved, from 2.7% to 1.5%.

While Us had the advantage of time slot-winning Mom (4.5% of 18-49s, 5.0% of 25-54s) as a lead-in, its first quarter-hour squared off against the tail end of Three’s popular Married at First Sight Australia (4.8% of 18-49s, 4.7% of 25-54s).

So abysmal was the turnout that even Choice’s Special Forces: Ultimate Hell Week managed to beat Us in its last half-hour in both the 25-54 and 18-49 demographics.

While Us easily won its slot with 18-39 year-olds (1.8%) and household shoppers with kids (3.5%), viewership roughly halved over the hour in each demo.

And its popularity overall has plummeted since its September 27 debut, when the premiere averaged 6.3% of 25-54s, 5.5% of 18-49s, 5.7% of 18-39s and 6.8% of HHS/k.

However, none of the major FTAs rated well at 9.30 last Wednesday, with TVNZ 1’s 20/20 averaging 2.2% of 25-54s and Three’s Bodyshockers re-run, 1.8%.

TVNZ 2’s resumption of new Big Bang eps averaged 6.6% of 25-54s and 5.7% of 18-49s to win its slot opposite TVNZ 1’s 800 Words (4.3% of 25-54s) and Three’s Married while Prime’s bid to find a FTA audience for streaming hit Suits flopped, with the double episode averaging only 0.7% of 25-54s.

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2 Responses to “HD Ratings: This Is Us Not So Us?”

  1. I just can not fathom how this show is not performing in this market, it’s the best new show on broadcast and has done stellar work in the States where it continues to rate incredibly well. I do hope this show finds the audience it deserves before it is shunted to off-peak.

  2. Agreed Leo. Not the usual show I’d go for but it’s something I’ve become quite addicted to. Bizarre it hasn’t taken off but I’m struggling to think of many active US dramas that do decent numbers on FTA that aren’t legacy shows with established followings (Criminal Minds, perhaps SVU and Grey’s Anatomy to some extent or The Walking Dead?). Are the days of the US drama dead on FTA? Netflix has a popular selection as does HBO with Game of Thrones.

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