HD Ratings: Try-hards and Die Hard Win Sunday for TV3

TV3 won Sunday night’s ratings race with the combined pulling power of The X Factor NZ and Die Hard 4.0.

X Factor averaged 12.5% – 16.0% of the major demographics over its two hours and Die Hard 4.0, 8.5% – 9.2%.

TV2’s HD movie alternative, Arthur, was competitive, with 7.7% – 10.1%.

Indeed, it was more popular in the 18-39 and household shopper demos and only narrowly lost the 18-49 contest to Die Hard.

At 8.00, opposite X Factor, The Food Truck averaged 6.0% – 8.9% but was dwarfed by Mike & Molly’s 8.0% – 14.2%.

The night’s only other HD drawcard, Packed to the Rafters, averaged 4.6% – 6.8%.

Country Calendar rebounded from the previous Saturday’s lows with 6.4% – 11.1% to largely win its slot, while lead-out Coasters averaged 4.7% – 8.4%, to finish up on its premiere.

HD stablemate Dishing Up Australia With Al Brown also improved, to 4.7% – 7.4%.

TV3’s CSI combo fared better against Sky/Prime’s live/delayed rugby coverage than the previous week. CSI averaged 3.3% – 9.7% and CSI: NY, 4.0% – 9.4%.

Sky’s live HD rugby averaged 8.7% – 12.6% and Prime’s delayed SD coverage, 7.4% – 8.9%.

Friday was another strong night for TV2’s The Voice Australia (11.4% – 15.7%) and TV3’s The Graham Norton Show (8.1% – 11.3%) while the surging appeal of Modern Family on Tuesday could be helping Friday’s re-run to rate higher, too (4.4% – 6.0%, ahead of The New Normal’s 4.5% – 4.6%).

Thursday’s seesaw contest continued between Once Upon a Time (5.9% – 9.9%) and Bones (5.2% – 8.4%) while Chelsea NZ’s Hottest Home Baker is rising in popularity, with 5.4% – 9.6%.

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One Response to “HD Ratings: Try-hards and Die Hard Win Sunday for TV3”

  1. Arthur was crap, so this was the pick of Sunday’s movies. Bruce and co. should have stopped with this instead of producing the awful Die Hard 5.

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