HD Ratings: TV DIY to Die For UPDATED

The live season finale of The Block NZ was a ratings juggernaut on Wednesday, averaging 17.1% – 22.0% of the major demographics (adults 18-39, 18-49, 25-54 and household shoppers).

It peaked at 26.0% of HHS in the final quarter-hour, which delivered the launch of Underbelly: Squizzy 11.0% of this demo.

But by the end of the hour, only 4.3% of HHS were still tuned in to the Aussie crime drama.

Squizzy quickly shed viewers in the other key demos, too, dropping from 6.6% of adults 25-54 to 4.1%, and from 6.5% of adults 18-49 to 3.7%.

Overall, Squizzy averaged 5.0% – 6.9%, a solid result but one that will be much harder to achieve next week with 3rd Degree as its lead-in.

The Block NZ’s popularity helped TV3 to win the night with 34.5% share of its target audience, adults 25-54, compared to TV One’s 13.1% and TV2’s 18.5%.

Even with viewers aged 5+, TV3 was well in front, with a 30.0% share of this demo compared to TV One’s 21.9% and TV2’s 14.5%.

TV One’s HD dramas had another terrible week, with Nothing Trivial averaging 1.9% – 5.0% and Scandal, 1.3% – 3.1%.

Two and a Half Men was the most popular of TV2’s HD comedies, with 8.2% – 11.0%, but the rest averaged only 4.2% – 10.0% in the face of The Block NZ’s escalating popularity.

At 9.30, Tabitha Takes Over rated 4.0% – 8.1%, losing to Squizzy in every key demo except HHS.


❑ Since posting this, MediaWorks TV has issued this press release:

BLOCK-BUSTER FINALE DRIVES RECORD RATINGS FOR TV3: 1.1 MILLION TUNE IN AS ALICE AND CALEB WIN THE BLOCK NZ

 1,185,300 New Zealanders tuned in during last night’s two-hour finale of The Block NZ in which Alice and Caleb Pearson won the contest – and a life-changing $251,000 – after an action-packed auction broadcast LIVE on TV3. (5+ cume reach.)

The Block NZ helped TV3 to historic primetime numbers; TV3’s share of the primetime 25-54 audience last night was the highest for the channel on record.

MediaWorks TV Chief Executive, Paul Maher says:  “Last night was a fantastic end to a series that has exceeded our expectations on every level.

“TV3 has again turned New Zealand into a nation of block-o-holics, using MediaWorks assets across television, radio and digital to engage Kiwis and deliver exceptional value to our viewers and clients.”

In the key commercial demographics, the finale won a 44.2% share of the 25-54 audience and was popular family viewing with a 47.0% share of the Main Household Shoppers with Children demographic.

The 2013 finale was even more popular than the final of season one.  Last night’s episode attracted an average audience of 683,500 Kiwis (5+ average audience), a phenomenal 39% increase on the 491,600 average audience for 2012.  The average 25-54 audience across the two hours was 346,300, a 30% increase on the 267,900 in 2012.

During the auction for Alice and Caleb’s property, hashtag #theblocknz was the number two trending topic in the world on Twitter.

The Block NZ was produced by Eyeworks Television for TV3.  Foundation partners are Bunnings Warehouse, Kiwibank, Mazda and Wild Bean Cafe.

The Block NZ 2013 by the numbers

 1 – House 1 was renovated by Alice and Caleb and sold for the highest price at auction

4 – The number of houses sold at auction

10 – The number of weeks The Block NZ teams had to turn their properties into desirable real estate

10,000+ – Estimated attendance at the public Open Home events

$1,126,000 – Amount paid for the house renovated by Alice and Caleb

1,185,300 – Number of viewers who tuned into the two-hour live finale

2,973,200 – Number of viewers who tuned in during the top-rating series.

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3 Responses to “HD Ratings: TV DIY to Die For UPDATED”

  1. Sounds a bit like mass medication to keep the plebs compliant. Give them dose of reality TV and they’ll stay calm.

  2. No escape from all this ‘reality’ crap. Big ratings, low overheads, TV company heaven.

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