HD Ratings: TV3 Wired to Win

The second instalment of TV3’s ‘quake miniseries Hope and Wired won its two-hour slot on Thursday.

It averaged 6.2% – 7.4% of the major demographics and helped TV3 to win the night.

Moreover, its audience was largely sustained from 8.30-10.30, with the only significant drop-off being among household shoppers with kids (it opened with 8.1% and closed with 6.4%).

Hope and Wire’s appeal dented that of another NZ production, Agent Anna, which averaged 3.2% – 6.1%, but it was up on the previous week, whereas TV2’s double-episode season finale of Arrow took the biggest hit.

The first hour averaged only 4.1% – 4.5% and the second hour, 2.5% – 3.3%.

Earlier, House Rules averaged 6.2% – 10.8%, with the last half-hour out-rating TV2’s season premiere of Code: 1 (7.4% – 8.4%) among HHS/k.

Week-on-week, TV One and TV3’s ratings/shares were up and TV2’s were down.

Thursday’s peak-hour HD channel ratings and shares were:

  • A18-49: TV One, 5.3 rating/19.2 share; TV2, 6.3 rating/22.6 share; TV3, 6.3 rating/22.8 share
  • A18-39: TV One, 5.0 rating/17.9 share; TV2, 6.7 rating/24.4 share; TV3, 6.3 rating/22.8 share
  • A25-54: TV One, 6.8 rating/22.8 share; TV2, 6.2 rating/20.9 share; TV3, 6.8 rating/22.7 share
  • HHS/k: TV One, 6.9 rating/20.6 share; TV2, 7.6 rating/22.7 share; TV3, 8.4 rating/25.2 share.

TV2 beat its rivals in all of the key demos on Wednesday, with My Kitchen Rules (13.2% – 19.4%),  The Big Bang Theory (11.2% – 14.1%), 2 Broke Girls (9.3% – 10.7%) and Once Upon a Time (4.2% – 6.3%) all up on the previous week.

TV One’s HD drama, Nashville, was steady but dismal (1.3% – 2.4%) while House Rules averaged 3.9% – 8.2% against Highway Cops (6.2% – 8.8%) and Fair Go (5.7% – 7.4%).

Week-on-week, TV2 was up across the board while its rivals see-sawed.

Wednesday’s peak-hour HD channel ratings and shares were:

  • A18-49: TV One, 5.2 rating/18.4 share; TV2, 10.0 rating/35.1 share; TV3, 4.6 rating/16.2 share
  • A18-39: TV One, 4.8 rating/16.7 share; TV2, 10.2 rating/35.6 share; TV3, 4.8 rating/16.7 share
  • A25-54: TV One, 6.6 rating/21.1 share; TV2, 9.9 rating/31.6 share; TV3, 5.2 rating/16.8 share
  • HHS/k: TV One, 6.2 rating/16.2 share; TV2, 14.0 rating/36.8 share; TV3, 7.2 rating/18.9 share.
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One Response to “HD Ratings: TV3 Wired to Win”

  1. It’s about us so people will view it. We may cringe, pick holes in it. But there’s a sure-fire audience for what people view as our history.

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