HD Ratings: TVNZ 1’s New Lion King

TVNZ 1’s Tuesday night premiere of Serengeti savaged the competition, winning its time slot in all the core commercial demographics and rewarding the broadcaster for locking up a long-term deal for BBC natural history series.

It averaged 6.1% of the network’s target audience, 25-54 year-olds, 5.2% of 18-49s, 3.5% of 18-39s and 7.6% of household shoppers with kids.

In the 25-54 and 18-49 demos, these averages were roughly similar to the previous week’s Dog Squad and Highway Cops but the 18-39 and HHS/k averages were up sharply.

Serengeti’s lead-out, I AM, benefitted from the wildlife programme’s popularity, averaging 3.4% – 6.8% of the core demos to win its slot, which flowed through to 20/20 topping all the core demos as well.

Three’s The Block Australia fared better against Serengeti than TVNZ 2’s Survivor Australia. It out-rated the castaways show in all the key demos, although three-tenths of a point separate them in the 18-39 race.

Three’s 9-1-1 also drew sharply more viewers than Survivor and its lead-out, Mom.

Prime’s Spending Secrets of the Royal Family averaged only 1.1% of 25-54s at 7.30 while its lead-out, Five Bedrooms, mustered merely 0.3%.

Earlier, TVNZ 1’s Seven Sharp challenged Shortland Street’s supremacy, with 5.5% of 25-54 vs 5.7%, and 6.6% of HHS/k vs 6.9%, while 1 News at 6pm crushed Three’s Newshub Live.

As a result, TVNZ 1 spectacularly won the night across all the key demos, with massive shares of 27.7% – 31.1%.

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