HD Ratings: Viewers Not Over Hangover

Sunday’s exclusive interview with Bevan Chuang helped to cement TV One’s supremacy for the first half of Sunday night as the top-rating lead-in to NZ’s Got Talent.

But it was TV2’s HD re-run of The Hangover that was the toast of the night, averaging 10.5% – 12.6% of the major demographics (adults 18-39, 18-49, 25-54 and household shoppers).

Sunday won the 7.00-7.30 slot with 6.8% – 11.8% and Talent built on this with 7.5% – 14.6%.

The combined TVNZ assault stopped TV3’s HD re-run of The Mummy Returns from rating as strongly as the original the previous week.

It averaged 5.0% – 7.6% and its lead-out, the network premiere of Your Highness, only 2.0% – 3.7%.

TV One’s A Place to Call Home remains a bona fide hit for the network, averaging 8.1% of its target audience, adults 25-54, and 9.6% of HHS.

Sky live rugby coverage (and Prime’s delayed) coverage again dented the appeal of drawcards on the bigger networks’ schedules.

TV3 had a rough night, with Testing the Menu averaging only 1.5% – 2.0%, which was less than the 2.2% – 3.3% that The ITM Fishing Show scored at 5.30.

Survivor wasn’t much better – 2.0% – 2.9% — and Blue Bloods continued its slump with only 0.9% – 2.0%.

TV2’s HD network premier of Unknown was popular only with HHS (6.9%), averaging only 3.2% – 4.2% of the other key demos against TV One’s Miss Fisher Murder Mysteries (2.1% – 4.7%) and the 007 movie, A View to a Kill (1.3% – 4.1%).

Earlier in the night, NZ Story averaged 2.5% – 4.5% against Duck Dynasty’s 3.0% – 5.5% and This Town 2.8% – 4.5%.

TV3 dominated Friday, with The Graham Norton Show (6.1% – 10.5%) and its Kiwi comedies winning from 8.30-10.30, although for the first time this season The X Factor USA (4.8% – 8.4%) largely lost to TV2’s sitcoms.

TV One’s George Clarke’s Amazing Spaces was the biggest casualty of Norton, averaging only 1.4% – 3.8% after a strong premiere the previous week.

X Factor performed better on Thursday, when the two-hour edition averaged 8.1% – 9.7% and helped Project Runway: All Stars to score its highest ratings yet: 4.7% – 7.8%.

TV One’s Packed to the Rafters averaged 3.2% – 6.6% and TV2’s Mistresses, 4.5% – 5.3% on the back of Street Hospital’s 9.0% – 9.8%.

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2 Responses to “HD Ratings: Viewers Not Over Hangover”

  1. Was The Mummy Returns an HD repeat? Never seen it on TV in HD before. Last time it was SD, zoomed in to fill the screen? It was certainly more compelling viewing than that tawdry attention seeking woman …

  2. TV3 confirms the broadcast was in HD, which is good news as it means the network is relicensing in HD movies that previously it only had SD rights for.

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