HD Ratings: Wire Gives TV3 Hope

TV3’s ratings rocked on Thursday with the over-hyped premiere of Christchurch earthquake drama Hope and Wire.

It won the 8.30-10.30 zone in all the key demographics, averaging 5.2% – 6.4%, and largely sustained its audience over the two hours.

The drama wasn’t as popular as lead-in House Rules (7.2% – 11.5%) but easily out-rated Agent Anna (1.8% – 4.8%), Arrow (4.5% – 5.6%) and 20/20 (3.7% – 4.4%).

The ratings were solid rather than spectacular but bode well for the next two instalments, which hopefully will improve on the first.

For one of the best analysis of this frequently cringing dramatisation, see Jane Bowron’s review in today’s Dominion Post, in which she aptly likens it to “an extended advertisement for community strengthening”.

TV2 dominated earlier in the night with Shortland Street (11.4% – 16.7%), Police Ten-7 (11.4% – 12.6%) and Highway Patrol (10.8% – 12.3%) while low ratings for TV One’s RPA (2.2% – 4.3%) has prompted the network to dump it for new episodes of Restoration Man from July 17.

Thursday’s peak-hour HD channel ratings and shares were:

  • A18-49: TV One, 4.5 rating/15.9 share; TV2, 7.3 rating/25.7 share; TV3, 5.7 rating/20.0 share
  • A18-39: TV One, 3.8 rating/13.9 share; TV2, 7.6 rating/27.8 share; TV3, 5.6 rating/20.3 share
  • A25-54: TV One, 6.1 rating/18.9 share; TV2, 7.9 rating/27.8 share; TV3, 6.7 rating/20.6 share
  • HHS/k: TV One, 6.7 rating/19.9 share; TV2, 8.9 rating/26.1 share; TV3, 7.3 rating/21.5 share.

TV2 ruled the night on Wednesday, with Shortland Street (13.3% – 19.5%), My Kitchen Rules (11.7% – 13.8%),  The Big Bang Theory (8.9% – 10.6%), 2 Broke Girls (7.1% – 8.0%) and Once Upon a Time (3.6% – 5.5%).

TV One’s HD drama, Nashville, retreated from last week’s gains, with only 1.3% – 2.4%, while House Rules averaged 5.1% – 9.5% against Highway Cops (5.1% – 8.8%) and Fair Go (4.8% – 7.9%).

Wednesday’s peak-hour HD channel ratings and shares were:

  • A18-49: TV One, 5.7 rating/21.0 share; TV2, 9.2 rating/34.2 share; TV3, 4.2 rating/15.5 share
  • A18-39: TV One, 4.1 rating/16.7 share; TV2, 9.1 rating/37.1 share; TV3, 4.3 rating/17.3 share
  • A25-54: TV One, 6.8 rating/22.6 share; TV2, 9.5 rating/31.8 share; TV3, 4.9 rating/16.3 share
  • HHS/k: TV One, 6.8 rating/21.4 share; TV2, 11.6 rating/36.2 share; TV3, 6.9 rating/21.6 share.
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