HD Ratings: X Factor Bows Out on High Note

The X Factor NZ nearly went straight to #1 on Monday.

Almost 1.29 million viewers tuned in to the final, which averaged 12.8% – 19.2% of the key demographics and won Jackie Thomas (pictured) the top prize.

It earned TV3 a 32.8% share of adults 25-54, its target audience, and a 39.3% share of household shoppers.

TV3 was just as thrilled with X Factor’s interactive traffic.

It’s dubbed the talent quest “the most talked about show in TV3’s history” and claims its social media and online engagement distinguished it from other local programmes.

The show’s Facebook community numbers 109,000 fans, every episode trended on Twitter in New Zealand, and #xfactornz has been the top worldwide trending topic multiple times.

Before the final, the fan zone at TV3.co.nz had had 6.3 million page impressions, there had been more than 839,000 streams of full episodes, the audition of Mitchell Wahl (and his chickens) featured on the Huffington Post and Ashley Tonga’s audition drew more than a million views on YouTube.

In a statement released this evening, TV3 said all votes had counted.

“Due to an unprecedented volume of votes during last night’s Grand Final Decider, some text voters received an automated message saying that voting was closed.

“We can assure the people who got that message that their votes did go through and were included in those that were monitored on the night.

“Since then, as part of our verification process, all votes have been checked and re-counted. The overall voting is being independently audited.  Once that audit is complete, we will release percentage results.

“But we can say without a doubt that Jackie Thomas is the winner of The X Factor NZ.

“Verification to this point confirms she was ahead both when voting paused and still further ahead when voting finally closed.”

The only programme more popular than X Factor NZ on Monday was Shortland Street, which averaged 15.8% – 27.8%.

But The X Factor NZ was way ahead of its direct competition, although TV2’s magician special, Cosentino: The Grand Illusionist, rated remarkably well: 9.2% – 14.0%.

Lead-out Grey’s Anatomy averaged a sub-par 6.4% – 10.5% and its HD rival, Person of Interest, 4.7% – 7.5%.

Castle, at 9.30, drew 2.8% – 6.0% but was out-rated an hour later by Shameless, which averaged 4.1% – 7.8% on the back of Wentworth’s 6.9% – 10.3%.

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3 Responses to “HD Ratings: X Factor Bows Out on High Note”

  1. Wow! Great numbers for X Factor NZ and congrats to Jackie, all the best! Hopefully it will return next year and Scandal fans, the wait is almost over with TVNZ Ondemand premiering episodes from August 7 ahead of its broadcast on TV One. About time TVNZ did this and I wish they would do this with many of their other shows they sit on!

  2. I’m not surprised that Jackie won as she has got the X factor and will do REALLY well … looking forward to Jackie’s album in August 🙂

  3. Ugh. No more of my tax dollars on this drivel, please!

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