HD Ratings: X Factor Missing From Premiere

Thursday’s season-three launch of The X Factor USA was lower down the rating charts than season two’s.

It averaged 5.3% – 7.5% of the key demographics compared to 7.9% – 10.7% for last year’s.

The biggest decline was among household shoppers: 10.7% in 2012 but only 6.8% in 2013.

The premiere slipped a couple of points with adults 18-39 and about a point with adults 18-49 and 25-54.

The show’s debut mirrors declining ratings in the US, too, where the second week’s drew fewer viewers than the first.

There was better news for TV3 at 8.30, when The Almighty Johnsons ended its run with higher ratings than for most of its third season.

The final episode averaged 4.4% – 6.2% opposite the season finale of Arrow (7.6% – 10.7%), on the back of Street Hospital’s 8.1% – 12.4%, and Packed to the Rafters (2.7% – 5.6%), which is losing its lustre as its finale looms.

Twenty-four hours earlier, Nothing Trivial is also struggling, with episode three of season three averaging only 3.0% – 5.2%, with adults 18-48 and 25-54 rating 4.0% and 4.5% respectively.

Not surprisingly, Scandal continues to lose traction at 9.30, with only 1.1% – 3.7% opposite Devious Maids’ 4.1% – 5.1% and Breakout Kings’ 1.6% – 5.4%.

Although TV2’s HD comedies The Big Bang Theory and Cougar Town won the 8.30 hour against Trivial and 3rd Degree (4.3% – 7.6%), from 7.30-8.30 The Block NZ (10.0% -18.1%) crushed Two and a Half Men (6.8% – 10.3%) and The Neighbours (5.4% – 9.0%).

Meanwhile, TVNZ reports America’s Cup viewers were “loyal to the end”, with 1.2 million viewers aged 5+ tuning into the races on September 21 and more than 700,000 on board for yesterday’s final race.

TVNZ says the 2013 America’s Cup was the first major free-to-air sports event to be offered on desktops, mobile devices and television simultaneously and New Zealanders have embraced this technology in massive numbers.

On average, more than 670,000 people — in excess of 80% of people watching television in the 5+ demographic — saw the racing on TV One from September 8 – September 26, while at its peak, more than 250,000 chose to watch the live racing online at the www.tvnz.co.nz/americascup site.

Viewing numbers now well exceed the audiences who tuned in during Team New Zealand’s successful challenge for the America’s Cup in 1995.

Since the America’s Cup races began on September 8, well over 1.8 million live streams have been recorded on the www.tvnz.co.nz/americascup site.

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2 Responses to “HD Ratings: X Factor Missing From Premiere”

  1. I hope TV One mirrors what TV3 did with The Johnsons and keeps Scandal on air despite its terrible ratings, one can only wonder how much more patience the programmers at TV One have left before axing it from primetime altogether.

  2. Please don’t remind me about the America’s Cup, it’s depressing 🙁

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