HDTV Ratings: April 4-9

After last week’s heroic ratings surge, Monday’s Homeland slipped a couple of points in most of the major demographics.

It averaged 5.3%-6.6% to distantly trail Desperate Housewives and Criminal Minds.

The former won the 8.30 hour except among 25-54 year-olds, which Criminal Minds claimed with a 1% majority.

Housewives stablemate Revenge was down sharply, being a couple of points off its lead-in whereas in previous weeks the two often were level-pegging

However, it easily out-rated Person of Interest and CSI in all the key demos except 25-54, where Person of Interest edged ahead.

TV3’s Monday night comedies Last Man Standing and Modern Family are performing well. They’re still losing the 7.30 hour but their ratings are steady and Modern Family is topping 7% in most of the demos.

TV3’s new Sunday drama, Touch, averaged only 4.6%-6.1% while TV One’s Politically Incorrect Guide to Grown Ups ended its run on a ratings high note.

Saturday night’s network HD premiere of Babylon AD narrowly lost to TV2’s re-run of Charlie’s Angels, delivering TV3 ratings of 4.4%-6.0% and building on its lead-in, Terra Nova.

TV One’s Hyundai Country Calendar isn’t reaping the ratings it deserves but is popular enough to win its slot while a head start on Good Friday’s American Idol helped TV3’s Graham Norton Show to win the 8.30 hour for the first time in weeks.

TV3’s double-episode of Glee also built markedly over its 90 minutes, rising from 5.7% of 25-54 to 7.5%, from 5.1% of 18-49 to 7.2%, from 4.8% of 18-39 to 6.9%, and from 7.7% of household shoppers to 10.1% (although it still lost to TV2’s The Pacifier).

TV2’s Once Upon a Time continues to dominate 8.30-90 Thursdays, with typically 2-3 times the viewership of TV3’s The Finder.

And on Wednesday, The Big Bang Theory was the most watched show of the night, beating even Shortland Street in every key demo except HHS.

TV2’s comedy block is rating gangbusters overall, although the HD comedy/dramas on TV One (Winners & Losers) and TV3 (The Almighty Johnsons) held up remarkably well with their 25-54 appeal.

At 9.30, TV2’s The Walking Dead closed the gap with TV3’s Sons of Anarchy, narrowly beating the bikie drama among HHS and lagging less than a point behind in the 18-49 stakes.

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