HDTV Ratings: February 15

NCIS: Los Angeles

NCIS: Los Angeles was the only Tuesday night HD show to post better ratings this week than last in all of the major demographics.

Everything else, from Go Girls and Off the Map to Missing Pieces and Hawaii Five-O, fell in most of the key audience measurements.

The Martin Henderson medical drama took the biggest hit: Map drew 8.3% of 18-39 year-olds (vs 9.5% last week), 8% of 18-49 (vs 10.9%), 8.7% of 25-54 (vs 11.7%) and 10% of household shoppers with kids (vs 16.1%).

NCIS: Los Angeles benefited from the exodus, with its ratings up significantly in all major demos: 18-39, 5.1% (vs 4.4% last week); 18-49, 6% (vs 4.1%); 25-54, 6.8% (vs 5.4%); HHS/kids, 9.8% (vs 4.9%).

While that was good news for TV3, not so lead-in Hawaii Five-O starting to draw the kind of single-digit ratings that last month saw The Event abruptly yanked from the same slot.

Even though time slot rival Go Girls’ ratings slipped from its season premiere, except for HHS/kids, which was up marginally, Five-O couldn’t pick up the slack (although it, too, drew more HHS/kids than the previous week).

The night’s other HD series, Missing Pieces, is being monstered by TV2’s Hell’s Kitchen.

It drew fewer 18-49 year-olds than last week but about the same number of 25-54 year-olds and noticeably more HHS/kids (up from 11.3% to 13.4%).

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