HDTV Ratings: May 25-27

By persisting with SD re-runs of Wipeout, TV3  is helping the competition to bury  first-run HD episodes of Bones on Thursday but dumping Hawaii Five-0 for documentaries already is paying dividends.

Wednesday’s Red Sea Jaws rated as high as 7% of 25-54 year-olds, the network’s target audience, and 7.1% of household shoppers with kids whereas Five-0 was struggling to reach 5%.

The doco’s popularity bodes well for the return of Inside NZ next week, although only the three-part premiere, 24 Hours: Police, will be in HD.

Sons of Anarchy’s ratings are continuing to hold up in its third consecutive HD season on TV3, with ratings of 7.6% and 8.1% in their 25-54 and HHS/kids demos, making it a competitive 9.30pm staple.

Otherwise, Wednesday nights are dominated by TV2’s HD comedy line-up.

The network also owns Tuesdays with new HD episodes of Grey’s Anatomy and Private Practice easily winning their slots in all the major demos (Grey’s has four times the viewership of TV3’s HD alternative, NCIS: Los Angeles).

TV2’s No Ordinary Family also is consistently out-rating its Thursday HD opposition, Bones, partly because it has a much stronger lead-in with the HD reality half-hour, Rescue 1.

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