Hot Off the Press Release: Edge TV to Go HD

MediaWorks is turning Edge TV into an HD streaming service.

The music channel will stream on ThreeNow, nova and the edge.co.nz from July 1 while a +1 version of ThreeLife will take over its channel 14 position on Freeview.

Here’s the press release:

THREELIFE +1 LAUNCHING 01 JULY 2019, EDGE TV MOVING TO HD STREAMING PLATFORMS

From 01 July 2019, ThreeLife +1 will broadcast on Freeview channel 14 while Edge TV transitions to a HD streaming proposition on ThreeNow, rova and theedge.co.nz.

MediaWorks CEO Michael Anderson says: “With the move to viewers consuming music videos online, it is a natural progression for Edge TV to be available via streaming on ThreeNow, rova and theedge.co.nz. The Edge remains one of our most important brands and this is a clear example of utilising our multi-platform proposition across digital and radio while allowing us to leverage the successful ThreeLife brand by increasing its free to air footprint with a +1 platform.”

ThreeLife is a lifestyle channel that launched in April 2018 and is an extension of the Three brand. Each night on the channel is themed, from food to DIY, and the lineup features shows such as hit reality format Married at First Sight USA and key franchises including Millionaire Hot Seat, Strictly Come Dancing and American Ninja Warrior.

Edge TV is New Zealand’s only 24 hour music TV channel playing the hottest video clips from the world’s biggest artists while also championing Kiwi music not seen on any other channel. The move to HD will allow the Edge TV audience to experience their favourite artists on any device, anywhere and with a quality never seen before in New Zealand.

Edge TV is part of The Edge radio network which has the highest cumulative audience of all commercial radio stations across New Zealand with 608,500 listeners nationwide and has a formidable online presence, reaching over 1.1 million people in the past three months via Facebook alone.

Note: Most Freeview-approved TVs and set-top boxes connected to UHF aerials will automatically update to broadcast ThreeLife +1 on channel 14 when the switchover takes place on July 1, 2019. Some TVs require user permission – please select to update your TV or channels list when prompted. If you do not receive an onscreen prompt, you may need to retune your TV or box to view ThreeLife +1. For retune guidelines, please see freeviewforum.co.nz/retune.

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4 Responses to “Hot Off the Press Release: Edge TV to Go HD”

  1. Surprised The Edge TV lasted this long on terrestrial. They launched it at a time when their target market was already diverting away from linear TV and failed to really integrate it properly into the radio station (I would have thought an obvious move would be to simulcast their breakfast show with cameras etc but it never happened), apart from a hosted show which didn’t last too long etc as they were getting hosts to do it above and beyond their current work. Also, Michael Anderson’s comment about the move to online of music video consumption is a bit disingenuous … The Edge TV launched in 2014 … YouTube has been around since 2006 and through VEVO was already the platform of choice. Having said all of that, it’s disappointing to see a bespoke channel removed for another +1 service.

  2. I been streaming music videos in 1080p for many years now. It’s called YouTube. The claim of quality never seen before in New Zealand is incorrect. What may be correct is quality never seen before by a New Zealand-based company. And why is the rest of ThreeNow not HD as well? That is more important for me.

  3. I’ve created a petition to keep The Edge TV: chng.it/qQwRgZNm

  4. I don’t seem to find ThreeNow or Rova on Android TV or my SmartTV. It’s going to be hard to agree with the “on any device, anywhere” if the default music source for the household is no longer on television. Looks like a switch to MTV will be in order.

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