Hot Off the Press Release: Sky Offers TV-Only Neon


Within months of Spark’s Lightbox adding movie rentals to its TV streaming platform, Sky’s adopting the reverse strategy of launching a TV-only Neon service.

By removing movies from the package, Sky has nearly halved the monthly subscription cost to $12.

You can still choose the combined TV and movies service for $20 a month. But at this rate it remains overpriced and under-resourced.

The new strategy makes Neon more appealing if you primarily want to stream TV series that hitherto have been hidden behind the pay wall of SoHo, particularly given the increasing number of premium dramas you can now stream the same time as they premiere on the channel.

With the upsurge in movie streaming on platforms where you pay for only what you watch, Sky’s limited movie content on Neon has become even less compelling.

So it makes sense for Sky to split the Neon service into two to avert subscriber erosion while still milking its exclusivity on top TV titles.

Here’s the press release in full:

NEON LAUNCHES NEW TV ONLY PACKAGE

Fans of great telly can now choose between two entertainment packages on New Zealand based streaming service Neon – TV or Neon TV & Movies.

Neon has added a new TV only subscription package for $11.99 per month.

“We have paid close attention to feedback from our customers and as a result are excited to now offer two Neon packages, at two different price points,” says Neon General Manager Cuan Gray.

The Neon TV package is available for $11.99 per month and the Neon TV & Movies package remains at $20.00 per month.

“Giving new customers the ability to choose between the Neon TV or TV & Movies packages lets them opt for a more bespoke viewing experience – so if they’d prefer to binge on TV only, they can choose to do just that,” he said.

“Neon has hundreds of TV titles available across a variety of genres, genuinely offering something for every taste.  We also have great exclusive content, such as HBO’s Westworld, Big Little Lies, Game of Thrones and Silicon Valley, as well as fan favourites including Nashville, Nurse Jackie, Atlanta and The Affair,” he said.

Neon welcomes anyone who hasn’t signed up to Neon before and who is considering signing up to the NEON TV package, to dive in and enjoy a free 14-day TV trial.

“With unlimited access to great shows it offers a true taste of the Neon experience and is a great way for Kiwis to indulge in some of the best TV on the planet, whenever they want, wherever they want,” said Mr Gray.

Movie fans are still well catered for with hundreds of great viewing options available on the Neon TV & Movies package. Featuring Neon’s entire TV catalogue as well as latest action-packed blockbuster movies, timeless family features, festival wonders and rom-com gems, the cost of this package remains at $20.00 per month.

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One Response to “Hot Off the Press Release: Sky Offers TV-Only Neon”

  1. Interesting – its pricing is very Lightbox-esque despite the highly valued HBO library. And yet you think that paying $8/mth additional for movies is overpriced? What would be a fair value for access to a catalogue of c250 movies (including new release)? If Lightbox offered access to all its PPV movies for $8/mth would it too be overpriced?

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