New Season: A Bigger Bang for TV2’s Buck

TV2 at last had something to smile about on Wednesday, when double-episodes of Two and a Half Men and the return of two sitcom flagships helped to spruce up its midweek ratings.

Two and a Half Men seesawed with TV3’s The Bachelor but The Big Bang Theory and 2 Broke Girls dominated the 8.30 hour.

TBBT and 2BG were cornerstones of TV2’s Wednesday comedy block until this year, when the network shifted them to Sunday for strategic reasons.

But their replacements failed to fire and suddenly TV2’s unassailable juggernaut proved vulnerable — until last night, when TBBT averaged 8.1% – 10.2% of the commercial demographics and 2BG, 5.7% – 8.1%.

While shy of their heyday, they rated better than their predecessors and above their Sunday night averages.

Moreover, their combined clout dented the appeal of TV3’s movie, The Heartbreak Kid. It averaged 4.1% – 6.8% but didn’t start to gain the advantage until midway through 2BG.

TV1’s 8.30 opposition I Am Innocent averaged 4.6% – 5.9% and lead-out The Fixer, 1.5% – 2.2%.

TV2’s 9.30 drama Once Upon a Time is no longer delivering fairy tale ratings, averaging only 2.8% – 3.7% of the key demos.

But the end of daylight saving has cemented Shortland Street’s double-digit norm (10.3% – 16.3%), which helped the first episode of 2.5 Men to average 7.0% – 10.9% and the second, 5.6% – 9.5% — although The Bachelor NZ largely won the 7.30 hour, with 6.8% – 8.3%.

Overall, TV2 won the night in three of the four key demos while TV1 was tops with 25-54 year-olds in an extremely close contest:

It was the same story on Tuesday, when TV2 dominated with Shortland Street, Highway Patrol, RBT and How to Get Away With Murder.

The Tuesday broadcast of X Factor NZ (5.1%  – 7.7%) was out-gunned by not only TV2’s reality fare but also TV1’s Our First Home (5.7% – 8.4%), which helped lead-out Person of Interest to average 2.5% – 6.3% — although the race between HTGAWM (6.9% – 8.8%) and The Bachelor NZ (6.2% – 7.2%) was much closer.

At 9.30, NCIS: Los Angeles (3.3% – 4.3%) seesawed with Unforgettable (2.3% – 4.6%), leaving an ailing Grey’s Anatomy (2.3% – 3.5%) in third place.

The HD network’s channel shares and ratings for Tuesday were:

Over Easter, TV2 scored with The Help on Monday but its network premiere of Oz The Great and Powerful on Sunday was trounced by TV3’s re-run of Avatar in all the key demos except household shoppers with kids.

Good Friday was a bad Friday for TV1, when The Sound of Music Live! bombed (0.9% – 2.9%), which the network no doubt expected — hence its non-commercial scheduling of the special — while TV2’s repeat of Richie Rich out-rated Jono and Ben but not The Graham Norton Show.

On Thursday, TV2’s Jack the Giant Slayer slayed the opposition, with 5.1% – 6.3% of the key demos.

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