New Season: Forever Gets Blacklisted

The Blacklist’s two-hour mid-season premiere on Monday largely out-rated TV1’s double-episode launch of Forever and was competitive with TV2’s The Walking Dead.

The James Spader thriller averaged 4.0% – 7.8% of the commercial demographics from 8.30-10.30, compared to Forever’s 2.4% – 6.3%.

It won all the key demos except 25-54, shedding more than half of these viewers over the duration.

The Blacklist started strongly off the back of The X Factor NZ (8.1% – 9.8%), which easily beat TV1’s Our First Home (3.2% – 6.8%).

The latter also lost to TV2’s The Middle (6.2% – 9.4%) but was competitive with Cougar Town (4.7% – 5.6%).

Sandwiched between two shiny premieres, TV2’s The Mysteries of Laura had to settle for 3.2% – 6.1%, although it out-rated Forever in the 18-39 and 18-49 demos.

But TV2 rebounded at 9.30 when The Walking Dead (3.8% – 6.4%) won the hour in the younger demos and see-sawed with Blacklist in the 25-54 and household shopper stakes.

However, it was Forever that reigned supreme with TV1’s 25-54 audience, dominating this target demo for most of its duration — despite reviews as dire as Jane Clifton’s in today’s Dominion Post.

She wrote it was  a “just too, too silly” amalgam of “other larky shows — House-cum-Sherlock-cum-Sleepy Hollow” and predicted: “If this show does, as seems likely, get cancelled before a new season, forever may turn out to be never.”

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One Response to “New Season: Forever Gets Blacklisted”

  1. Forever wasn’t that bad … New episodes have started in the US. The latest season of Blacklist is really silly.

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