New Season: Howzat? TV3 Doffs Cap to Black Caps

TV3 is rescheduling Sunday’s X Factor NZ so the live performance broadcast doesn’t clash with the ICC Cricket World Cup Final on Sky Sports (in HD) and Prime (in SD).

It will now screen on Monday, pre-empting The Blacklist, with the results show shifting to 7.30 Tuesday, pushing back The Bachelor NZ to 8.30 and pre-empting NCIS; replacing Sunday’s broadcast is the movie Chronicles of Narnia: Voyage of the Dawn Treader.

This change will also affect The Xtra Factor NZ on TV4: it will now screen 9.30 Monday and 8.30 Tuesday.

TV3’s strategic re-think followed Tuesday’s cliffhanger semi-final between NZ and South Africa bowling all of the HD networks for a six.

One News and TV2 warhorses Shortland Street and Motorway Patrol were the only staples to post time-slot wins in any of the commercial demographics.

SS won its half-hour in the 18-39, 18-49 and household shoppers with kids demographics, and Motorway Patrol dominated with HHS/k.

Otherwise, the Black Caps ruled in primetime, with Prime’s atrocious SD coverage averaging 4.9% – 8.2% of the key demos and Sky Sport 3’s sterling HD coverage 5.1% – 8.3%.

Tuesday’s peak-hour ratings and shares for the HD networks were:

TV3’s sensible protection of a franchise that’s been cursed with one mishap after another this season follows a ratings tumble for Monday’s results show after Sunday’s live broadcast won in the four key demos.

It averaged 7.8% – 8.1% to easily trounce TV2’s Yogi Bear re-run (3.9% – 6.6%) and to top The Big Bang Theory (6.0% – 8.8%), except among household shoppers with kids.

TV1’s Our First Home averaged only 2.4% – 5.6%, ahead of In the Club’s 1.8% – 3.7% — which is struggling so badly it was largely out-rated by lead-out The Missing (1.4% – 3.6%); indeed, in the 25-54 demo, The Missing was competitive with TV2’s Gotham (2.9% – 4.7%), which led TV3’s Date Night in all the key demos except 18-39 (2.6% – 3.0%).

But OFH bounced back on Monday (3.7% – 7.6%) to beat XFNZ (4.7% – 5.6%) in the HHS/k and 25-54 demos.

Otherwise, Monday was TV2’s night to crow, with Shortland Street (8.5% – 13.3%), The Middle (6.5% – 9.7%), Cougar Town (5.1% – 8.0%), The Mysteries of Laura (4.7% – 9.5%) and The Walking Dead (4.5% – 7.9%).

But Laura lost to TV1’s Stalker (2.1% – 6.4%) in the 25-54 demo as did TV3’s The Blacklist (4.2% – 4.9%).

It was another disastrous night for State of Affairs (0.6% – 1.5%), which TV3 must be close to quitting as its weakness is a boon to TV1’s Forever (1.5% – 6.2%) in the 25-54 and HHS/k demos.

Monday’s peak-hour ratings and shares for the HD networks were:

Twitter Digg Delicious Stumbleupon Technorati Facebook Email

One Response to “New Season: Howzat? TV3 Doffs Cap to Black Caps”

  1. Good thinking TV3, it will be all cricket on Sunday, YAY 🙂

Leave a Reply