New Season: Our First Home TV1’s Last?

It’s unlikely TV1 will commission another series of Our First Home after Tuesday’s season finale, in which the Schreuder family’s win failed to win its time slot.

The renovation challenge’s ratings have been patchy but it had been building towards this week’s concluding episodes.

Indeed, TVNZ’s advertising arm goes so far as to argue Our First Home has been a ratings winner, “with an average audience of more than 375,000 viewers throughout the series.

“The auction episodes have attracted over half a million viewers per episode.”

But in the commercial demographics that matter most to the networks, last night’s swansong averaged only 4.4% – 8.7% and finished third in the 7.30 hour.

TV2’s top-rating HD rival Motorway Patrol drew 8.4% – 11.8% of the same demos and TV3’s The Bachelor NZ, 7.0% – 10.0%.

But TV3’s viewership collapsed after this, with flagships NCIS (2.7% – 3.3%) and NCIS: Los Angeles (1.1% – 2.0%) suffering some of their lowest numbers of the season.

TV1 fared better with Person of Interest (3.2% – 5.8%) and TV2 with How to Get Away With Murder (4.9% – 6.4%).

At 9.30, TV1’s Unforgettable averaged 1.7% – 3.2% and TV2’s Grey’s Anatomy, 3.1% – 5.1%.

Some of these shows’ usual viewers were lured away by Prime’s racist relic of a re-run, True Lies, which averaged an impressive 2.4% – 3.0%.

By the way, Campbell Live had another strong night, beating Seven Sharp in the 18-39 and 18-49 demos and finishing a point or less behind it in the 25-54 and household shopper demo.

Overall, TV2 won the night in each of the key demos and TV1 finished second in three of the four.

TV3 had a better night on Monday, when it out-rated TV2 in three of the four key demos and won the night with 18-39 year-olds.

TV1’s Our First Home dominated at 7.30, with 8.4% – 12.6% opposite The Middle (7.5% – 9.4%), Cougar Town (4.3% – 6.8%) and The X Factor NZ (7.5% – 8.9%).

That gave Stalker (3.7% – 7.9%) a lift at 8.30, which hurt TV2’s The Mysteries of Laura (4.1% – 7.6%) more than TV3’s The Blacklist (5.3% – 6.1%).

But TV3 bombed with How Safe Are Our Planes (0.9% – 1.4%) against TV1’s Forever (1.6% – 5.8%) and TV2’s Hotel Hell (3.6% – 7.0%), which won the 9.30 hour outright.

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One Response to “New Season: Our First Home TV1’s Last?”

  1. OFH needs better casting if it comes back but if it fails to re-emerge next year then TV One needs to search for another reality warhorse. Maybe it could pinch 3’s HouseRules and produce a local version. Great ratings for Campbell Live, long may they continue.

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