New Season: TV3 Gets Big Bang Out of Jono and Ben

Jono and Ben at 7.30 got off to a strong start on Friday, averaging 4.9% – 6.7% of the commercial demographics.

It won the hour in the 25-54 demo and was neck-and-neck with TV2’s Mom (5.6% – 11.2%) and The Big Bang Theory (5.4% – 9.2%) in the 18-49 group.

But the duo lost to both re-runs in the 18-39 and household shoppers with kids stakes.

Viewership improved in each of the key demos except 18-39, which should allay any fears the stars had about their primetime prospects after years of playing late-night (“Let’s hope they give us two or three weeks,” Jonathan Pryor confessed to one interviewer).

TV3 will have been thrilled with the show’s debut given the previous week Hamish & Andy’s Gap Year: South America bowed out with only 2.1% – 4.2%.

Jono and Ben set up TV3 to largely win the rest of the night in the 18-49 and 25-54 demos, with The Graham Norton Show averaging 6.3% – 7.9% and 7 Days 5.5% – 7.7%.

But Fail Army has lost its novelty value, averaging fewer than half of 7 Days’ lead-in.

Friday’s peak-hour ratings and channel shares for the HD networks were:

Sky’s coverage of the cricket World Cup semi-final between Australia and India hurt the free-to-air channels on Thursday.

TV2 and TV3 see-sawed for most of the night, with the former’s Police Ten 7 and Highway Patrol largely winning their slots.

But the latter’s Top Gear picked up speed towards the end of its broadcast, which helped it and Death Race 2 to out-rate The Flash and Arrow in the 18-39 and 18-49 demos.

Thursday’s peak-hour ratings and channel shares for the HD networks were:

TVNZ and TV3 were hammered as hard as the Black Caps on Sunday, when Sky’s World Cup final coverage decimated free-to-air viewership.

TV3 suffered worst, having pre-empted the live broadcast of The X Factor NZ for a re-run of Chronicles of Narnia: Voyage of the Dawn Treader, while TV1 and TV2 seesawed in key demos with Our First Home, The Big Bang Theory, 2 Broke Girls and In the Club.

TV2 dominated Saturday, however, with its movies Wall-E and Angels & Demons.

Sunday’s peak-hour ratings and channel shares for the HD networks were:

Saturday’s peak-hour ratings and channel shares for the HD networks were:

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