Preacher Fans Spread the Gospel

Lightbox’s Preacher has become the most talked about TV show in NZ digital and social media circles after Game of Thrones.

Within a couple of days of going live on the streaming platform, it had notched up 461,923 “demand expressions”.

That’s the term for a new form of multi-platform data analysis, undertaken by Kiwi start-up Parrot Analytics, that measures a programme’s online streams, downloads, mentions in social media and online searches.

The result is an aggregated “in-demand” measure of a show’s popularity, regardless of whether it is primarily available via traditional free or pay TV, or subscription video services.

Lightbox today announced Preacher had rocketed to the top two most-talked about shows in New Zealand, with 460,000 of Parrot Analytics’ demand expressions compared to 1.17 million for Game of Thrones (which is in its sixth season).

Two other Lightbox exclusives —  Outlander and Vikings  also made the top 10.

Sky accounted for four of the rest and TVNZ for two, including The Voice (US), which recently was pulled from primetime.

Also in the top 10 was the US version of Dancing With the Stars, which isn’t broadcast or streamed here — but the season finale of which generated enough demand expressions to rank ninth.

Lightbox CEO Kym Niblock says the figures show that streaming is rapidly becoming the new normal for many New Zealanders.

“When three of the top 10 TV shows are only available online and together make up nearly one million online views and interactions by New Zealanders, you know people’s behaviour is changing.

“These new figures from Parrot really reinforce what we’ve been seeing – Kiwis are abandoning traditional TV viewing habits as online options like Lightbox become easier to use and have content that people want to watch.

“We’re blown away with New Zealand’s reception to Preacher – not only is it receiving much critical acclaim, but it’s clearly struck a chord with a huge number of New Zealanders.”

Parrot Analytics is a data science company that empowers media and entertainment companies, brands and agencies to understand global audience demand for television content. It has developed the world’s only global cross-platform, country-specific audience demand measurement system, one that captures video streaming consumption, social media, blogging platforms, file-sharing and peer-to-peer consumption across 249 countries. Parrot Analytics is able to combine the different methods consumers use to express their demand for content into the industry’s first and only cross-platform global content demand rating system. It is designed to enable the comparison of the audience demand for content in the same market – regardless of which platform the content airs on.
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9 Responses to “Preacher Fans Spread the Gospel”

  1. Vikings is also on Netflix in NZ 🙂

  2. That’s true, Trevor, but only the first three seasons. S4 is exclusive to Lightbox.

  3. OOPS, I didn’t think about that, sorry Philip 🙂

  4. Welcome to my world, Trevor. I’ve covered TV professionally since 1984 and never has there been so much change to the old order as in the past 12 months. Keeping up with who has what virtually requires a full-time staff. Your contributions and vigilance are always appreciated, and help to keep this site on its toes and up to date.

  5. “Demand expressions” is as naff a phrase as conscious uncoupling.

  6. We watched ep 1 of Preacher last week. Wife didn’t like it much but will reserve my judgment until I see ep 2.

  7. I’m with your wife, Paul — I thought it was ghastly B-grade schlock.

  8. Do you know when TVNZ will put their 2017 new season line-up to the TV Guide NZ?

  9. No, I don’t know, Patrick. That’s an editorial decision TV Guide will make. It may already have highlighted some of the coming attractions soon after TVNZ announced them. If you missed my coverage, the press release is here and further details here, here, here, and here. I will preview what to expect when over the new year.

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