Q: Which Trivial HD Drama Has Won an Early Renewal?

TVNZ and NZ On Air have announced funding for a second season of Nothing Trivial on the eve of the HD drama ending its TV One run.

The announcement was short on detail. Neither NZOA’s stake nor the number of episodes was disclosed but presumably both will be similar to the season-one commitment: $7 million for 13 episodes.

The press release highlights the popularity of the premiere, drawing enough viewers — 516,300 — to make it “the highest rating debut of a local drama for this millennium”.

That compares to Go Girls’ 336,600 and This is Not My Life’s 458,200.

TVNZ’s previous local drama rating benchmarks were in 1999: 602,000 for TV2’s Jackson’s Wharf (which lasted only one season) and $580,700 for the TV One mini-series, Greenstone.

Although subsequent episodes of Nothing Trivial haven’t matched its dazzling debut, the drama has sustained a following that’s amazed some in the industry.

As veteran media buyer John Dee, of JDee Media says, “Anecdotal feedback is Nothing Trivial has surprised people’s expectations and has continued to engage.”

It certainly was more consistent than the HD competition it helped to see off, TV3’s Underbelly NZ: Land of the Long Green Cloud, which halved its viewership over six weeks (although as I note in my Onfilm analysis, other factors came into play, too).

The season finale of Nothing Trivial screens 8.30pm Wednesday.

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