Sky Does Double-Somersault Deal for Olympics

Hot off the press release machine:

SKY AND PRIME CONFIRM RIGHTS FOR SOCHI 2014 WINTER OLYMPIC GAMES AND RIO 2016 OLYMPIC GAMES

The International Olympic Committee (IOC) has awarded the rights to SKY to broadcast the XXII Olympic Winter Games in Sochi, Russia, in 2014 and the Games of the XXXI Olympiad in Rio de Janeiro, Brazil, in 2016.

SKY Sport will provide extensive coverage of Sochi 2014 and Rio 2016, as well as news and daily highlights across its platforms, partnering with Prime television to offer comprehensive free-to-air coverage for New Zealand viewers.

“It’s massively rewarding to announce SKY Sport will be screening the 2014 Sochi Winter Olympics and the 2016 Rio Summer Olympics. Our customers love watching worldwide sporting events and it doesn’t get any bigger than the Olympics,” said Richard Last, SKY’s Director of Sport.

IOC President Thomas Bach said: ““The IOC is delighted to have reached this agreement with SKY. With 13 medals, the New Zealand Olympic team enjoyed one of its strongest ever performances at London 2012. We look forward to working with SKY to ensure that fans in the region will enjoy fantastic broadcast coverage of their athletes competing in Sochi and Rio.”

IOC Finance Commission Chairman Richard Carrión, who led the negotiations, said: “We worked very successfully with SKY for the Vancouver 2010 and London 2012 Olympic Games and therefore are pleased we are able to continue our partnership.

“SKY will deliver extensive coverage on its platforms in New Zealand, including free to air coverage, whilst also ensuring that coverage is available in neighbouring territories in the Pacific islands.”

The Sochi 2014 Winter Olympics starts on February 6, 2014 and the Rio 2016 Olympic Games gets underway on August 5, 2016.

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2 Responses to “Sky Does Double-Somersault Deal for Olympics”

  1. Is it not about time Prime was turned into HD? C’mon Sky 🙂

  2. It most likely will happen on the sat feed like last time, with a special Prime HD channel while the plebs without Sky HD have to watch in SD along with the FTA broadcasts.

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