AI Powers Samsung’s 2026 TVs

May 13, 2026 0 Comments

Samsung pumps up the AI quotient of its 2026 TV range that officially launches today in NZ (although key models have been on sale since the weekend).

The cutting-edge breadth of Samsung’s new premium 4K TVs spans an unprecedented number of options, from Micro RGB, OLED and Neo QLED to Mini LED, The Frame and a portable TV Samsung dubs “Movingstyle” because of its mobility.

Samsung is also expanding its TV ecosystem through Samsung TV Plus.

It showcases thousands of shows and movies on demand in one place without additional sign-ups or payment.

Samsung is also increasing connectivity across its 2026 TV line-up with support for Google Cast on select Mini LED, Neo QLED and Crystal UHD TVs.

But at the heart of this year’s high-end TVs is the artificial intelligence that drives them.

In its 20th year as the world’s No. 1 TV brand, Samsung says it’s expanding AI-powered features across more models and screen sizes to improve picture, sound and personalisation.

“With our 2026 line-up, Samsung is setting a new benchmark for AI TVs worldwide,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics.

“Samsung AI TVs will go beyond entertainment to deliver practical benefits in everyday life, helping people find what they want faster, enjoy content more easily and make more of their TV time.”

Samsung says Vision AI Companion (VAC) with Gemini brings together a more intelligent and personalised TV experience:

Designed to work alongside users as an entertainment companion, VAC can help guide what to watch, what to eat and what to listen to, extending the role of the TV beyond viewing alone. The AI TV line-up also brings AI-enhanced entertainment features to movies, sports and gaming.

These include:

AI Upscaling Pro: uses AI to analyse and enhance low-resolution content in real time, delivering greater detail, depth and contrast, while Colour Booster Pro analyses and categorises scenes to provide more vivid, lifelike colour.
AI Football Mode: analyses match scenes in real time to optimise picture and sound for smoother ball movement, vivid colour and more immersive stadium audio.
AI Sound Controller Pro: analyses dialogue, background music and sound effects in real time, letting users adjust elements such as commentary and crowd noise or even vocals from a music video for a more immersive experience.

The R95 and R85 series range in size from 55 to 115 inches and use Samsung’s proprietary Micro RGB technology to individually control green and blue micro LEDs for “highly precise light control, richer detail and more natural colour”.

Samsung reckons its Glare Free displays will optimise this by minimising light reflection in bright rooms. Continues the media release:

Micro RGB AI Engine Pro fine-tunes colour, motion and depth, so viewers stay immersed in every scene. With Micro RGB Precision Colour 100, colour expression appears fuller and more lifelike, with support for 100% colour coverage of BT.2020.
Micro RGB Colour Booster Pro and Micro RGB HDR Pro leverage Samsung’s AI technology to further refine picture quality by optimising colour and contrast scene by scene, helping deliver more vibrant visuals across a wide range of brightness levels.
Reinforcing Samsung’s focus on premium viewing comfort, the R95 has also received both the Safety for Eyes and Circadian Rhythm Display (CRD) certifications from Verband Deutscher Elektrotechniker (VDE), a leading global testing institute based in Germany.

Samsung’s 2026 OLED TVs jump from the F series of last year to the H, apparently to avoid confusion with LG’s premium G series of OLED TVs.

As well as offering “deep blacks, rich colour, immersive performance and refined design across a wider range of viewing preferences,” the S95H, S90H and S85H all have glare-free displays whereas previously it was limited to the top model.

Samsung OLED’s Ultimate Gaming Pack should be a boon for gaming and sports if it helps keep fast motion crisp and responsive.

It combines Motion Xcelerator 165Hz, support for key VRR platforms such as AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible, and quick-access gaming tools for smoother, more intuitive play.

AI Football Mode Pro is on the S95H and S90H while the S85H has the AI Football Mode.

And this year Samsung’s Art Store comes to OLED for the first time.

Samsung says its Pantone Validated ArtfulColor helps preserve the authenticity of original artwork with “faithful colour and exceptional detail”, while the S95H’s new metal bezel, the FloatLayer Design, is meant to give it “a lighter, more refined presence that blends in more naturally with the home” (and possibly complement Samsung’s other lifestyle products).

The floating effect was lost in the showroom where I viewed it, because the TV was sitting on rudimentary feet, but I imagine when mounted on the wall it would look striking (albeit at the risk of polarising those who prefer a minimalist look).

Samsung’s original Art Store TV, The Frame, includes access to not only 5,000+ professionally curated artworks but also experiences personalised by VAC. Says Samsung:

The Frame Pro (LS03HW model) features Neo QLED picture quality and Wireless One Connect. A built-in installation model of The Frame (LS03HE model) is also available for spaces that call for a cleaner, more integrated look. New in 2026, The Frame (LS03HE model) is now available in a 98-inch size, offering a gallery-scale screen that more closely reflects the presence of large-format artwork in the home.

Key features of The Frame Pro include:

Slim 24.9mm design depth to deliver a more refined, art-inspired profile.
Modern Frame Design and Wireless One Connect for a cleaner setup with no in-wall cable work.
Neo QLED picture quality paired with Pantone Validated ArtfulColor and Glare Free technology for rich contrast and clearer, paper-like colour expression

Key features of The Frame (LS03HE model) include:

A built-in design for easy in-wall wiring while preserving The Frame’s iconic flush-to-wall look.
New 98-inch size that expands the scale of art with a slim design of 30.9mm and a new Amber Brown bezel included in-box.

Samsung’s Neo QLED promises enhanced AI picture quality and more connected viewing experiences across the QN80H and QN70H.

The QN70H ranges 85 to 43 inches and the QN80H from 100 to 55 inch.

Certified by TÜV Rheinland as a Real QLED TV, Samsung Neo QLED uses a blue light backlight and a genuine quantum dot sheet to maintain a stable colour spectrum and consistent picture performance. Says samsung:

Real QLED with 100% Colour Volume helps keep colour accurate and stable, even at high brightness levels. Quantum Mini LED also enables ultra-precise light control, creating deeper contrast, clearer detail and more consistent brightness scene after scene.

As well as VAC enabling on-screen information without interrupting content, there’s 4K Upscaling — with gaming performance of up to 144Hz available on select models — while the NQ4 AI Processor helps to optimise picture and sound for a wide range of content.

The new Mini LED range offers more precise light control, Pure Spectrum Colour for greater depth and clarity, and improved contrast. Says Samsung.

The M80H, available in 85-, 75-, 65- and 55-inch models, delivers the most advanced Mini LED experience in the line-up, combining Samsung’s Mini LED picture quality with a broader set of AI-powered features for sports, gaming and everyday viewing.
Offered in 85-, 75-, 65-, 55-, 50- and 43-inch models, the M70H brings the core benefits of Mini LED to a more accessible tier, with a focus on everyday picture quality, stable motion and immersive sports viewing.

The new 27-inch Movingstyle has a detachable touch screen and integrated rollable floor stand with kickstand, so it can be easily carried, repositioned and placed wherever you wish.

It offers QHD resolution with a native 120Hz refresh rate for smooth, responsive gameplay and minimal motion blur as well as Art Store access.

The built-in battery is meant to last for up to three hours of viewing.

Here’s the full range and pricing:

Micro RGB MR95H/115MR95F 4K TV