America’s Cup Big Winner for Three and Stuff
October 21, 2024 
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Lawrence Smith/Stuff.
Warner Bros. Discovery and Stuff today released media statements hailing the ratings and streaming success of their coverage of the 37th America’s Cup.
WBD’s release is followed by Stuff’s:
Louis Vuitton 37th America’s Cup delivers huge audiences across Three and ThreeNow, after thrilling win by Emirates Team New Zealand.
Monday, 21 October 2024 – Emirates Team New Zealand’s reign continues, as it achieves an America’s Cup three-peat, beating INEOS Britannia 7-2 off Barcelona’s beachfront.
Over the past two months, racing coverage has reached over 1.5m New Zealanders on Three, with an additional 1.55m streams on ThreeNow as audiences tuned in for the Louis Vuitton Preliminary Regatta, The Louis Vuitton Cup (Challenger Selections Series), Puig Women’s America’s Cup, UniCredit Youth America’s Cup and the Louis Vuitton 37th America’s Cup Match.
WBD VP Head of Networks ANZ Juliet Peterson said, “What an exciting end to Louis Vuitton 37th America’s Cup, with Emirates Team New Zealand taking out the coveted Auld Mug. The last two months of racing has seen highly engaged audiences across Three and ThreeNow’s comprehensive coverage, with millions of views across both platforms.
“We’d like to thank our partners, Stuff, Emirates Team New Zealand and broadcast partner Toyota, for helping us bring one of the most action-packed sailing campaigns to Aotearoa.”
In the AP 5+ demographic, the entire race coverage on Three reached 1,531,194, with last week up 37% on the previous week and the highest for the series. Race coverage on Sunday 20 October reached 435,151, with 253,438 tuning into the America’s Cup replay on Three at 7am.
Coverage of the Louis Vuitton 37th America’s Cup Match final yesterday on ThreeNow generated a combined 87,417 streams. It was the most viewed title on platform yesterday, bringing the total streams across the regatta (23 Aug – 20 Oct) to 1.55 million total streams.
James Hole, Senior Director of Revenue ANZ said, “All of our advertising packs around the racing in Barcelona sold out quickly, and with these numbers, we are thrilled to see we delivered strong audiences for those clients.
“Between WBD and Stuff, this was the most accessible America’s Cup campaign for New Zealand audiences ever – this was a huge result for audiences, advertisers, and of course, the ultimate victors, Emirates Team New Zealand.”
Earlier this year, Warner Bros. Discovery and Stuff teamed up with Emirates Team New Zealand to bring audiences free, live and on demand coverage of the America’s Cup.
Together with broadcast partner Toyota, viewers were able to follow every race of the Louis Vuitton 37th America’s Cup, as well as the Louis Vuitton Preliminary Regatta, The Louis Vuitton Cup (Challenger Selections Series)., Puig Women’s America’s Cup, UniCredit Youth America’s Cup.
Large audiences and engagement for most accessible America’s Cup coverage ever
New Zealanders watched more than 12.4 million minutes of thrilling America’s Cup action on Aotearoa’s number one news site stuff.co.nz over the past two months – on any device, at any time in a truly innovative partnership.
Weeks of epic racing on the water off Barcelona culminated in a superb victory for Emirates Team New Zealand in the 37th Louis Vuitton America’s Cup over the weekend.
Stuff Group’s live and free coverage of the entire regatta – in a groundbreaking partnership with Warner Bros. Discovery, Emirates Team New Zealand and brought to Kiwis by Toyota New Zealand – saw Kiwis flock to the America’s Cup hub on stuff.co.nz.
Stuff Digital Managing Director Nadia Tolich says the broadcast partnership delivered the most accessible America’s Cup coverage ever.
“Our coverage, and the massive numbers and engagement it drove, has cemented our place as New Zealand’s home of live sport, building on our successes broadcasting the Fifa Women’s World Cup and the Rugby World Cup last year.
“We brought Kiwis live, lively and truly comprehensive coverage of the America’s Cup.
“Much like Emirates Team New Zealand brought unprecedented levels of innovation to the racing, this partnership saw truly innovative sports broadcasting that allowed Kiwis to watch races anywhere on any device at the time that suited them best.”
Stuff Brand Connections Managing Director Matt Headland says Stuff’s coverage demonstrates its market-leading engagement with audiences across the motu.
“We saw very impressive audience engagement with America’s Cup content and the live racing. 207,000 hours – that’s 12.4 million minutes – of America’s Cup video was viewed and pageviews on America’s Cup content reached almost 6 million.
“Not only did this ensure Kiwis didn’t miss a minute of Team New Zealand’s road to victory, it meant maximum impact and exposure for our commercial partners.”
Tolich says the coverage also saw impressive collaboration internally across Stuff Group, leveraging the market-leading talent Stuff is home to.
“I’m so proud of the brilliant team we had on the ground in Barcelona covering every aspect of the event on and off the water, with unrivalled behind-the-scenes access to Team New Zealand.
“It was a huge effort back home too, from the ThreeNews team to our masthead publications, our product team to our commercial team. Together they made our coverage absolutely unmissable.”
It was good to have it on FTA. I recorded the Three feed at midnite. Unfortunately, the Sky feed quite often came to an end before the racing finished, making me go to Three Now and suffer the ads. — Paul W.
I’m surprised actually. I watched it via YouTube, with barely any ads and the quality was very good (especially live). — Darren.