ASB Classic Rebounds on to Sky
For the first time in two years, the Covid-disrupted ASB Classic tennis tournament will screen exclusively live on Sky Sport.
Half-hour highlights will air daily on Prime.
Here’s the media release:
Sky is thrilled to announce the ASB Classic tennis tournament’s return to Sky Sport in 2023 with exclusive live coverage and thirty-minute daily highlights available free-to-air on Prime.
Following a two-year hiatus due to Covid disruptions, the ASB Classic will be held from the 2nd to 14th January 2023. A host of world class contenders are set to give it their all on the Stanley Street courts.
Tournament Director Nicolas Lamperin has confirmed New Zealand’s best players will be offered an opportunity to compete in a play-off with the winners receiving a Wild Card into the main draw, and the runner-ups receiving a Wild Card into Qualifying.
Jonathan Errington Sky’s Chief Content Officer welcomes the return of New Zealand’s biggest tennis event.
“Sky is fortunate to have a long history with the ASB Classic. Sky has screened this staple of the New Zealand summer for many years. The ASB Classic is a Kiwi favourite, both to go along to for the in-person action, and to watch on Sky Sport over the summer holiday.
New Zealanders are in for some brilliant entertainment with 2023 shaping up to be one of the tournament’s best years yet. The player line-up announced to date is very impressive including superstars like US Open winner Emma Radacanu, and 2016 ASB Classic champion Sloane Stevens featuring in the women’s event.
“Twenty-three-year-old world number two Casper Ruud, along with Holger Rune who recently defeated Novak Djokovic, feature in the competitive January men’s line-up”.
The ASB Classic Women’s WTA tournament is scheduled for 2nd to 9th January, followed by the ASB Classic Men’s ATP tournament from 9th to 14th January 2023.
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November 18, 2022 at 1:59 pm
BOO, why didn’t Warner Bros. Discovery go after it ?
Money. Hard for WBD to gauge what its worth (eyeballs), the appetite for advertising during a downturn and hence know what to bid for the rights.
Sky may have also had a first/last right to bid for renewal. And WBD has sunk a lot of cash into NZ, so how much more do they want to throw down before seeking a return.