Avatar 3D Blu-ray a Christmas Bonus for Panasonic Buyers

Panasonic NZ has confirmed buyers of its 3D TVs will qualify for a free copy of Avatar in 3D on Blu-ray.

The disc will be used as an incentive for buying a 3D Panasonic plasma TV from December to February 2012.

It will be an exclusive 15-month window, with the movie unavailable in 3D from any other source.

“We will be giving these discs away free with the purchase of any Panasonic 3D TV whilst stocks last,” a spokesman told ScreenScribe.tv.

“Also, customers who have already purchased a Panasonic 3D TV will be eligible for a free disc via redemption.”

Panasonic, in partnership with 20th Century Fox Home Entertainment, has authored and produced the 3D Blu-ray version at its Advanced Authoring Centre, Panasonic Hollywood Laboratory (PHL) in Universal City, California, which was used to deliver the 2D Avatar Blu-ray.

Meanwhile, a week before Panasonic’s campaign starts, Fox will release an $80 Extended Collector’s Edition of Avatar on triple-disc Blu-ray.