Cohen to Poke the Borax on Sky

Borat star Sacha Baron Cohen’s new Showtime satire will screen here the same day as the US.

Who Is America? will air 10.30 Mondays on SoHo from July 16 and also will be available for streaming on Neon.

The series will pre-empt a repeat of Episodes and provides SoHo a timely substitute for Real Time With Bill Maher while it’s off-air.

“Famous for creating a roster of iconic moments and incendiary characters, Baron Cohen returns to series television for the first time in more than a decade, writing and directing Who Is America?” says the Showtime press release.

In the works over the past year, the seven-episode series will explore the diverse individuals, from the infamous to the unknown across the political and cultural spectrum, who populate our unique nation.

The announcement was made today by David Nevins, President and CEO of Showtime Networks Inc. (To watch and share a video tease for Who Is America?, go to:

 “Sacha is a comedic genius who shocks you with his audacity, bravery and inventiveness,” Nevins said.

“He is the premier provocateur of our time, but not for the sake of ‘gotcha’ moments. Behind the elaborate setup is a genuine quest for the truth about people, places and politics.

“Nobody knows how to cause a stir like Sacha Baron Cohen, and it’s going to be fascinating to watch what happens when Who Is America? is released on the world.”

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