Daytime Emmerdale Beats Primetime Coro
July 3, 2023 
2 Comments
The networks’ primetime ratings decline is exemplified by a signature soap like Coronation Street drawing fewer viewers in the key commercial demographic than daytime shows like Emmerdale and Mike & Molly.
Wednesday’s episode of the Weatherfield warhorse averaged just 21,457 viewers aged 25-54 to deliver a 1.05 rating/11.38 share.
On TVNZ 1 earlier in the day, Emmerdale averaged 25,420 adults, 1 News Midday 24,4856 and the umpteenth re-run of Mike & Molly 22,190.
However, Coro still averaged more 25-54 viewers than Three’s Couples Therapy an hour earlier. It averaged 18,281 (0.89 rating/7.81 share) vs 51,587 for TVNZ 2’s Jon & Lucy’s Odd Couples (2.51 rating/23.05 share) and 37,754 for TVNZ 1’s Race Across the World (1.83 rating/14.97 share).
Jon & Lucy lead-out Based on a True Story went on to win the 9.30 hour while MasterChef Australia ruled at 7.30 with 71,480 viewers (3.48 rating/25.57 share).
TVNZ 1’s Blankety Blank averaged 60,379 viewers (2.94 rating/19.54 share) ahead of 53,596 for Three’s Paddy Gower Has Issues (2.61 rating/18.36 share).
The night’s most-watched programmes in the 25-54 demo were: 1 News, The Chase (5.30), Newshub Live at 6pm, Shortland Street, Seven Sharp, MasterChef Australia, The Project, The Chase (5.00), Blankety Blank and Home and Away.
The channel shares were: TVNZ 1, 27.42; TVNZ 2, 20.41; Three, 18.19; Duke, 5.17; Rush, 3.22; Bravo, 2.86; Prime, 2.62; Eden, 1.77; HGTV, 0.06.
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July 3, 2023 at 2:51 am
Do we think Coronation St might go to being a day-time only show soon? Surely – even if the ratings were good enough to beat Three in the demo – they aren’t sustainable long term.
I reckon because TVNZ 1 would be able to free up more shows in primetime by moving Coronation Street to daytime alongside Emmerdale. Hollyoaks discontinued at the start of this year and it has been replaced by Millionaire Hot Seat which TVNZ got back the rights after Three dropped the series last year.