Disney+ Ads on New HD-Only Plan

Disney+ has joined Prime Video and the soon-to-launch HBO Max in offering subscribers an ad-supported plan for the cheaper rate of $9.99 a month.

Like the Standard option, picture quality maxes out at Full HD 1080p on two devices — whereas the Premium tier offers 4K-UHD on up to four — and downloads aren’t possible.

Audio is limited to stereo 5.1 on Ad-supported and Standard; Premium has Dolby Atmos.

Here’s the media release:

NEW DISNEY+ AD-SUPPORTED SUBSCRIPTION PLAN NOW AVAILABLE IN AUSTRALIA AND NEW ZEALAND

Disney+ today launched a new ad-supported subscription plan in Australia and New Zealand, offering consumers more choice, flexibility and value when selecting a plan to suit their streaming needs.

The new “Standard with Ads” plan is now available at $9.99/month for Australia and New Zealand subscribers, alongside the current Standard and Premium plans.

The Walt Disney Company Australia and New Zealand Senior Vice President and Managing Director, Kylie Watson-Wheeler, said: “We’re excited to offer Standard with Ads to our audiences to enjoy our world-class films, TV series and ESPN sports programming on Disney+ with greater choice and flexibility.

“The ad-supported plan also provides a premium platform for advertisers and partners to engage our highly attentive audiences alongside our iconic content.”

Coinciding with the launch, Disney+ introduced a new Hulu marketing campaign today featuring Thomas Brodie-Sangster, star of hit Australian Original series The Artful Dodger.

The spot highlights the great value of the Disney+ entertainment offering, with plans from $9.99/month, and showcases several Hulu series that everyone is talking about, includingThe Testaments, FX’s Love Story: John F. Kennedy Jr. & Carolyn Bessette and Tell Me Lies.

The local Disney Advertising team exclusively supports advertising sales with ad packages in Australia and New Zealand for Disney+ and ESPN, connecting brands with Disney’s premium content environments and highly engaged audiences.

All Disney+ subscribers can enjoy the very best in entertainment and sports – from Disney, Pixar, Marvel, Star Wars, National Geographic, Hulu, FX, 20^th Century Studios and ESPN – including blockbuster movies, brand-new Original series and live sports.

Robust parental controls ensure that Disney+ remains a suitable viewing experience for everyone in the family. Subscribers can set access limits on mature content and create PIN-protected profiles alongside the already existing Junior Mode profiles to give parents and guardians peace of mind.