Dog Beats Bees in Thursday Scrap
March 4, 2023 
4 Comments
The 7.30 Thursday hour is proving to be one of the most competitive for the networks, with all three jostling to be top dog.
This week TVNZ 2’s The Dog House NZ won the slot with a 16.1 share of the core commercial demographic, 25-54 year-olds, while TVNZ 1’s The Great British Sewing Bee averaged 13.7 and Three’s Guy Montgomery’s Mont Spelling Bee 13.1.
The difference between first place and third was 8,258 viewers.
The previous week, TVNZ 1’s Bee won the hour with a 15.6 share of 25-54 year-olds vs 14.3 for Dog House and 13.0 for Montgomery.
In TVNZ 2’s target demo, 18-49 year-olds, Dog House enjoyed a bigger lead, with a 19.3 share vs 13.6 for Montgomery and 12.6 for Bee. (The previous week, Bee led with a 14.3 share compared to 13.5 for Dog and 12.1 for Montgomery.)
But Three rebounded at 8.30 when The Graham Norton Show crushed the competition with a 16.8 share of 25-54s and a 17 share of 18-49s.
TVNZ 1’s respective shares were 11.3 and 9.7 for Hard Quiz and TVNZ 2’s 9.5 and 10.7 for Love Triangle.
But TVNZ 2’s First Dates stole everyone’s hearts post-9.30, when its 25-54 and 18-49 shares were 2-3 times those of Coronation Street’s on TVNZ 1 and Deadliest Catch: Dungeon Cove on Three.
Note: These overnight ratings exclude viewership of the networks’ +1 SD channels.
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March 4, 2023 at 1:11 pm
Am I able to ask what 15.1 percent means? Like, how many viewers that would be?
For the math to be correct, if 8258 viewers represents 3% audience share then they are scrapping over ~275,300. And a 16.1% share would be 44,323 viewers. FYI there are 2 million people aged between 25-54. Key questions, if the top 3 networks had 42.9% what were the other 57% of people watching TV consuming? And what were the other 1.725m people doing? It shows how meaningless audience share is and how fringe broadcast television has become.
If I had just 50,000 viewers watching a 30 sec advertisement I’d be seriously questioning yields and value for money.
Hi Jack, apologies for the belated reply but other priorities have prevented me from updating the site. A share is the percentage of the audience that was actually watching TV at the time. So a 17.5 share of, say, all the 25-54 year-olds tuning into live TV is just over 53,000 people. Also check out Mike’s trenchant comments on this post.