Drag Race Down Under S2 Revs Up

TVNZ has ordered a new season of RuPaul’s Drag Race after the first was streamed more than 500,000 times.

Here’s the media release:

RuPaul’s Drag Race is coming back Down Under

Start your engines Aotearoa, your queen is back and looking to add to the royal family.

The Emmy Award winning series RuPaul’s Drag Race is returning Down Under for a second season, with casting now open for drag artists across Australasia hoping to snatch the crown.

Hosted by executive producer RuPaul, and filmed entirely Down Under, RuPaul’s Drag Race will see the fiercest Kiwi and Aussie queens go head-to-head, in the hopes of taking home the title.

Returning to the land of L&P and Whittakers chocolate, head judge RuPaul says: “I am thrilled to produce and host a brand-new season of RuPaul’s Drag Race Down Under.We’ve only just begun to shine a worldwide spotlight on the charisma, uniqueness, nerve and talent of Australasian queens.”

Following Kiwi queen Kita Mean’s impressive win in the inaugural season which premiered May 1, Down Under’s season was able to be watched worldwide, showcasing our incredible queens, and giving Australasia’s drag a global platform.

On the series returning, TVNZ Director of Content Cate Slater says: “We’re thrilled to be once again partnering with Stan, World of Wonder, Passion Distribution and Warner Bros. International Television Production New Zealand for another season of RuPaul’s Drag Race Down Under.

“The first season was incredibly popular on TVNZ OnDemand, having been streamed over half a million times and was one of our top 10 local shows this year. It’s clear viewers loved seeing our local drag talent brighten up the screen. With casting officially open we can’t wait to see some of the best and brightest apply from Aotearoa!”

Following the popular format, RuPaul’s Drag Race Down Under will see queens serving high fashion realness, mini and maxi challenges, shady and heartfelt moments in the workroom, and of course, the all-important lip-sync for your life battles.

Will another Kiwi follow in our reigning queen’s footsteps, or will it be Australia’s time to Shantay and stay?

To apply to be on RuPaul’s Drag Race Down Under or find out more information, please go to: RDRCASTING.COM

The main judges, celebrity guest appearances and drag talent competing in the second season of Down Under will be announced at a later date.

RuPaul’s Drag Race Down Under will premiere on TVNZ in 2022.

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6 Responses to “Drag Race Down Under S2 Revs Up”

  1. Average viewers per episode ~62,500. Is that good? If you took took the vague US$100k-500k per reality TV episode cost how much is the series costing per viewer? Does anyone know CPM for reality TV properties to guess whether this seems economic (or just local library padding?).

  2. Streamed over half a million times does not mean you divide that by 8 to get a per episode figure. Anyway, your budget figure doesn’t take into account that the cost of the show was shared between broadcasters so what exactly are you fishing for here?

  3. Interesting they don’t list the free-to-air figures in the release, just the streaming. Was the viewership that small? You couldn’t see them filming again in New Zealand again when NSW will be completely open by the time they start filming.

  4. It’s already casting for a New Zealand shoot.

  5. I’m fishing for streaming economics. If it was streamed 500k times over the series how would one assess its economic performance? Preferably on a per episode per completion basis but only TVNZ has that data. An advertiser looking at S2 would hope that its reach on a CPM basis would be viable but it’s hard to judge with incomplete data. BTW – which broadcasters was the show shared with? If the syndicator had rights to broadcast in other markets and shared the cost that hasn’t been disclosed. If TVNZ had a share of overseas syndication then that has been disclosed. Streaming economics is extremely opaque at best.

  6. It was shared with the Aussie streaming service Stan which makes sense to spread the cost. I highly doubt TVNZ would make this on their own, considering the format rights costs, they tried a knock off version called House of Drag which lasted two seasons.

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