Fine Start for 7 Days

Three’s season 15 premiere of 7 Days was competitive in the core commercial demographics on Thursday.

It out-rated TVNZ 1’s The Great British Sewing Bee in the 25-54 demo and see-sawed with it in the 18-49 stakes.

TVNZ 2’s repeat of Travel Guides Australia won the 7.30 hour, with a 24.1 share of 25-54 year-olds, or 69,754 viewers, and a 23.4 share of 18-49s (54,149).

7 Days averaged an 18.0 share of 25-54 (51,952) and Sewing Bee 16.2 (46,772).

It delivered a 16.5 share of 18-49s (38,153) vs Bee’s 16.9 (38,924).

TVNZ 2 also easily led at 8.30, with First Dates while even a Graham Norton Show re-run crushed TVNZ 1’s Hard Quiz.

Despite rolling out some of its best storylines in months, TVNZ 1’s Coronation Street averaged only a 5.4 share of its core audience, 25-54s, vs Naked Attraction’s 13.2 share for TVNZ 2 and Deadliest Catch’s 6.8 for Three.

The soap scored higher in the 18-49 demo, with a 10.1 share vs Naked’s 11.1 and Catch’s 5.1.

Earlier, TVNZ 2’s Shortland Street out-rated Three’s The Project in the key demos, with shares of around 19 but TVNZ 1’s Seven Sharp was unassailable with 27+ shares.

On Friday, another Kiwi panel comedy, Patriot Brains with Sue Perkins, posted a 25-54 share of 9.2 and an 18-49 share of 8.2 on the back of respective 21.8 and 19.7 shares for lead-in Shortland Street.

Three’s action movie, Deep Impact, rated unusually well, with shares of 14.9 and 16.7, while TVNZ 1’s The Repair Shop delivered unbeatable 18.8 and 17.4 shares.

Note: These overnight ratings exclude viewership of the networks’ +1 SD channels.

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